Highmark Health
Senior Search Engine Optimization and Website Analytics Analyst
Highmark Health, Cleveland, Ohio, us, 44101
Employer Industry
Healthcare Services
Why consider this job opportunity
Salary up to $107,800.00
Opportunity for career advancement and growth within the organization
Flexibility to work remotely or in an office setting
Collaborate with diverse teams including marketing, content strategy, and digital product teams
Engage in exciting projects that impact business and customer goals
Access to advanced web analytics tools and technology in a dynamic environment
What to Expect (Job Responsibilities)
Develop strategies for digital products or websites to support customer and business objectives
Evaluate SEO strategy performance and provide insights for improvement
Implement complex keyword strategies tailored to specific brands and markets
Conduct extensive research to understand user intent and create effective content briefs
Consult with internal teams to provide SEO insights and recommendations
What is Required (Qualifications)
Bachelor's degree in Communication, Marketing, Digital Marketing, or related field or equivalent experience
Minimum of 5 years of experience as a Search Engine Optimization Analyst
Minimum of 5 years of experience in Digital Marketing
Minimum of 5 years of experience in Marketing and Communications
Strong understanding of SEO principles and web content management systems
How to Stand Out (Preferred Qualifications)
Master’s degree in Communication, Marketing, Digital Marketing, or related field
Professional experience using technology, tools, and AI in a Marketing function
Familiarity with structured data and JSON
Proactive in learning and adapting to new marketing technologies and platforms
Social Media Tags #HealthcareServices #SearchEngineOptimization #DigitalMarketing #CareerOpportunity #RemoteWork
Equal Opportunity Statement We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
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Why consider this job opportunity
Salary up to $107,800.00
Opportunity for career advancement and growth within the organization
Flexibility to work remotely or in an office setting
Collaborate with diverse teams including marketing, content strategy, and digital product teams
Engage in exciting projects that impact business and customer goals
Access to advanced web analytics tools and technology in a dynamic environment
What to Expect (Job Responsibilities)
Develop strategies for digital products or websites to support customer and business objectives
Evaluate SEO strategy performance and provide insights for improvement
Implement complex keyword strategies tailored to specific brands and markets
Conduct extensive research to understand user intent and create effective content briefs
Consult with internal teams to provide SEO insights and recommendations
What is Required (Qualifications)
Bachelor's degree in Communication, Marketing, Digital Marketing, or related field or equivalent experience
Minimum of 5 years of experience as a Search Engine Optimization Analyst
Minimum of 5 years of experience in Digital Marketing
Minimum of 5 years of experience in Marketing and Communications
Strong understanding of SEO principles and web content management systems
How to Stand Out (Preferred Qualifications)
Master’s degree in Communication, Marketing, Digital Marketing, or related field
Professional experience using technology, tools, and AI in a Marketing function
Familiarity with structured data and JSON
Proactive in learning and adapting to new marketing technologies and platforms
Social Media Tags #HealthcareServices #SearchEngineOptimization #DigitalMarketing #CareerOpportunity #RemoteWork
Equal Opportunity Statement We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
#J-18808-Ljbffr