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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Billings Metropolitan Area, Montana, United States

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Employer Industry: Healthcare Services

Why consider this job opportunity?

Salary up to $107,800.00

Opportunity for career advancement and growth within the organization

Flexible work environment with options for office or remote-based positions

Engage in innovative digital marketing strategies within a leading healthcare organization

Access to training and development resources to enhance your skills

Collaborative work culture that values input from various internal teams

What to Expect (Job Responsibilities)

Develop and implement SEO strategies for digital products to support business and customer goals

Evaluate SEO strategy performance and provide insights for improvement

Conduct extensive research on keywords and competitive landscape to inform content production

Collaborate with internal teams to deliver SEO insights and optimize content across digital properties

Perform comprehensive audits of existing web properties, focusing on technical SEO and content quality

What is Required (Qualifications)

Bachelor's degree in Communication, Marketing, Digital Marketing, or related field, or equivalent experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of Search Engine Optimization principles and web analytics tools

How to Stand Out (Preferred Qualifications)

Master’s degree in Communication, Marketing, Digital Marketing, or related field

Professional experience using technology, tools, and AI in a Marketing function

Familiarity with web content management systems and HTML/CSS

Proactive attitude towards learning new marketing technologies and AI-powered platforms

Experience with structured data and JSON

#HealthcareServices #SEO #DigitalMarketing #CareerOpportunity #RemoteWork

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