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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Prairie Home, Missouri, United States

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Employer Industry: Healthcare Services

Why consider this job opportunity:

Salary up to $107,800

Opportunity for career advancement and growth within the organization

Flexible work environment with the option for remote work

Supportive and collaborative team culture

Engaging work that impacts digital marketing strategies and customer engagement

What to Expect (Job Responsibilities):

Develop and implement SEO strategies for digital products and websites to support business and customer goals

Evaluate and report on SEO strategy performance and make recommendations for improvement

Conduct extensive research on keywords, user intent, and competitive landscape to create content briefs

Collaborate with internal teams to provide SEO insights and ensure best practices across digital properties

Perform audits of existing web properties focusing on site architecture, technical SEO, and content quality

What is Required (Qualifications):

Bachelor’s degree in Communication, Marketing, Digital Marketing, or related field, or relevant experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of Search Engine Optimization principles and web analytics tools

How to Stand Out (Preferred Qualifications):

Master’s degree in Communication, Marketing, Digital Marketing, or related field

Professional experience using technology, tools, and AI in a Marketing function

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