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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Youngstown, Ohio, United States, 44502

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Employer Industry: Healthcare Services

Why consider this job opportunity:

Salary up to $107,800

Opportunity for career advancement and growth within the organization

Flexible work environment with the option for remote work

Engaging work that involves collaboration with various internal teams

Chance to implement innovative SEO strategies impacting customer engagement and business goals

What to Expect (Job Responsibilities):

Develop SEO strategies for digital products to support customer and business objectives

Evaluate and analyze SEO strategy performance for continuous improvement

Implement keyword strategies tailored for specific brands and markets

Conduct in-depth research to create effective content briefs based on user intent

Collaborate with internal teams to provide SEO insights and guidance

What is Required (Qualifications):

Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or equivalent experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of Search Engine Optimization principles and web analytics tools

How to Stand Out (Preferred Qualifications):

Master’s degree in Communication, Marketing, Digital Marketing, or a related field

Professional experience using technology, tools, and AI in a Marketing function

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