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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Nebraska City, Nebraska, United States, 68410

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Employer Industry: Healthcare Services

Why consider this job opportunity

Salary up to $107,800

Opportunity for career advancement and growth within the organization

Flexible work environment with the option for remote work

Supportive and collaborative work atmosphere with cross-departmental teamwork

Chance to contribute to impactful SEO strategies that enhance digital presence

Job Responsibilities

Develop SEO strategies for digital products or websites to support customer and business goals

Evaluate SEO strategy performance and make recommendations for improvement

Implement complex keyword strategies tailored to specific brands and market segments

Conduct extensive topical and competitive research to produce high-quality content briefs

Consult with various internal teams to provide valuable SEO insights

Qualifications

Bachelor's degree in Communication, Marketing, Digital Marketing, or related field, or relevant experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of Search Engine Optimization principles and web analytics tools

Preferred Qualifications

Master’s degree in Communication, Marketing, Digital Marketing, or related field

Professional experience using technology, tools, and AI in a Marketing function

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