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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Dakota City, Iowa, United States, 50529

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Employer Industry: Healthcare Services

Why consider this job opportunity

Salary up to $107,800

Opportunity for career advancement and growth within the organization

Flexible work environment with the option for remote work

Collaborative atmosphere with cross-functional teams

Chance to develop and implement innovative SEO strategies to enhance digital presence

What to Expect (Job Responsibilities)

Develop SEO strategies for digital products to support customer and business goals

Evaluate SEO strategy performance and implement keyword strategies for digital properties

Conduct comprehensive topical and competitive research to inform content creation

Collaborate with internal teams to provide SEO insights and recommendations

Perform audits of existing web properties focusing on site architecture and content quality

What is Required (Qualifications)

Bachelor's degree in Communication, Marketing, Digital Marketing, or related field, or equivalent relevant experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong written and verbal communication skills

How to Stand Out (Preferred Qualifications)

Master’s degree in Communication, Marketing, Digital Marketing, or related field

Professional experience using technology, tools, and AI in a Marketing function

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