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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Manchester, New Hampshire, United States

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Employer Industry: Healthcare Services Why consider this job opportunity:

Salary up to $107,800.00

Opportunity for career advancement and growth within the organization

Flexible work environment with the option for remote work

Engage in innovative digital marketing strategies that directly impact customer engagement

Collaborative work culture with cross-functional teams

Opportunity to work with advanced technology, tools, and AI in marketing

What to Expect (Job Responsibilities):

Develop SEO strategies for digital products and websites to support customer and business goals

Evaluate SEO strategy performance and implement keyword strategies for digital properties

Conduct extensive topical and competitive research to create effective content briefs

Consult and provide SEO insights to various internal teams

Perform comprehensive audits of existing web properties, focusing on site architecture and technical SEO

What is Required (Qualifications):

Bachelor's degree in Communication, Marketing, Digital Marketing, or related field, or equivalent experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong written and verbal communication skills

How to Stand Out (Preferred Qualifications):

Master’s degree in Communication, Marketing, Digital Marketing, or related field

Professional experience using technology, tools, and AI in a marketing function

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