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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Chicago, Illinois, United States

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Why consider this job opportunity Employer Industry: Healthcare Services

Salary up to $107,800.00

Opportunity for career advancement and growth within the organization

Flexibility to work remotely or from the office

Supportive and collaborative work environment

Chance to develop and implement innovative SEO strategies that impact business and customer goals

What to Expect (Job Responsibilities)

Develop and implement SEO strategies for digital products and websites to support customer and business goals

Evaluate SEO strategy performance and make recommendations for improvements

Conduct extensive topical and competitive research to create effective content briefs

Consult with internal teams to provide SEO insights and guidance

Perform full audits of existing web properties, assessing site architecture, technical SEO, and content quality

What is Required (Qualifications)

Bachelor's degree in Communication, Marketing, Digital Marketing, or related field, or equivalent experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of Search Engine Optimization principles and web content management systems

How to Stand Out (Preferred Qualifications)

Master’s degree in Communication, Marketing, Digital Marketing, or related field

Professional experience using technology, tools, and AI in a Marketing function

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