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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, New York, New York, us, 10261

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Employer Industry: Healthcare Services

Why consider this job opportunity:

Salary up to $107,800.00

Opportunity for career advancement and growth within the organization

Flexible work arrangement; position can be office- or remote-based

Collaborative work environment that values innovative solutions

Chance to make a significant impact on digital marketing strategies and customer engagement

What to Expect (Job Responsibilities):

Develop SEO strategies for digital products or websites to support customer and business objectives

Evaluate performance of SEO strategies and implement improvementsli>

Conduct extensive topical and competitive research to create effective content briefs

Consult with internal teams to provide SEO insights and recommendations

Perform comprehensive audits of existing web properties, focusing on technical SEO and content quality

What is Required (Qualifications):

Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or relevant experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of SEO principles and web analytics tools

How to Stand Out (Preferred Qualifications):

Master’s degree in Communication, Marketing, Digital Marketing, or a related field

Professional experience using technology, tools, and AI in a Marketing function

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