Pathways
Benefits
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Paid time off
Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.
Vice President of Marketing
Compensation
Base Salary: $120,000/year
Total Compensation
Total Compensation: $120,000–$150,000+
Base salary plus performance incentives tied directly to:
- Franchise growth
- CAC/CPL efficiency
- Funnel and conversion performance
- Systemwide revenue lift
Key Responsibilities
Growth Leadership
- Own the full marketing performance strategy across paid media, funnels, and customer journeys.
- Drive alignment across marketing, design, development, and operations to ensure smooth execution.
- Lead bi‑monthly performance reviews with leadership to drive clarity, priorities, and next actions.
Paid Media & Funnel Optimization
- Own Meta + Google strategy, budget allocation, and scaling.
- Build and optimize franchise‑ready funnels that consistently generate booked calls and high‑quality leads.
- Reduce CAC through aggressive creative, audience, and funnel testing.
Tracking & Systems
- Own the tracking infrastructure: Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
- Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
- Ensure accurate tracking for appointments, lead quality, follow‑up, and conversion outcomes.
Analytics & Reporting
- Monitor performance across ads, content, funnels, and user behavior.
- Deliver weekly insights with clear, actionable priorities that drive growth.
- Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.