Digital Content Manager

WBAL NewsRadio 1090 and FM 101.5 and 98 Rock, the Hearst-owned radio stations in Baltimore, Maryland are looking for a multi-platform journalist to execute our stations’ digital strategy and multimedia content initiatives. The Digital Content Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Content Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the Digital and Creative Services Director alongside the stations’ Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills. The salary range is 50K-55K.

Job Responsibilities:                                     

• Manages online content and operations including selecting and writing material for all our digital platforms.
• Manages team of Digital Content Producers
• Develops and guides execution of strategies to meet digital goals
• Creatively develops unique content, event coverage and project ideas for web, mobile and social media
• Works to develop content during breaking news
• Works closely with news crews and producers coordinating and producing content for digital platforms
• Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
• Staff leader in leveraging social networks like Facebook, Twitter/X, Instagram, TikTok and YouTube to provide superior coverage and marketing of news.
• Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow audience engagement.
• Helps in executing digital sales initiatives

Experience Requirements:

• Team leadership experience
• Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
• Broadcasting degree or equivalent preferred
• Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube

Qualifications Requirements:

• Highly organized
• Skillful Writer
• Aggressive content gatherer
• Detail-Oriented
• Social Media savvy
• Works well in stressful situations and with deadlines
• Good news judgment
• Desire to win, especially in breaking news situations
• Team player 
• Be willing to have a flexible schedule
• Related experience and/or training considered as well as a combination of education and experience
• Military training from Defense Information School with experience will be considered
• Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. 

• Medical | Dental | Vision
• 401(k) Matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.