Marketing Strategy Manager
American Tire Distributors Inc., Huntersville, North Carolina, United States, 28078
Marketing Strategy Manager page is loaded## Marketing Strategy Managerlocations:
Huntersville, NCtime type:
Full timeposted on:
Posted Todayjob requisition id:
R34241**Position Description:**The Marketing Strategy Manager is responsible for driving and supporting marketing strategies and analytics for the Tire Pros franchise network. This role develops and maintains marketing dashboards and systems, monitors campaign performance, and streamlines workflows to enhance team productivity. The position requires strong analytical skills, marketing expertise, and the ability to collaborate with multiple stakeholders, including internal teams, vendor partners, and franchisees, to deliver measurable improvements in marketing performance.**Key Responsibilities*** Design, implement, and refine marketing campaigns aligned with business objectives and franchise goals.* Analyze marketing data and KPIs to extract insights and recommend actionable improvements for brand awareness, engagement, and conversion.* Maintain accurate contact databases to ensure effective communication and outreach.* Serve as department expert on marketing systems and programs; support testing and development to improve workflows.* Manage manufacturer marketing (co-op) programs, including compliance, accrual processes, and claims monitoring.* Coordinate billing processes for vendors and franchisees related to marketing services.**Competencies*** Strategic Planning - Ability to envision a desired future, and translate this vision into broadly defined goals or objectives and a sequence of steps to achieve them.* Data Collection and Analysis - The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making including proficient use of aligned software (e.g., Tableau, etc)* Campaign Management - Ability to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences.* Collaboration- Building partnerships and working collaboratively with others to meet shared objectives* Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.* Adaptability - Comfort with unanticipated changes of direction or approach.**Qualifications*** Bachelor’s degree* 5 years of related experience preferred**Skills*** Microsoft Office* Marketing Analytics* Digital Marketing Platforms* Marketing Project Management* Workflow Optimization* Data Interpretations* Actionable Insights* Marketing Programs* Compliance Requirements**Physical Demands/Working Conditions**
Physical Demands Category: Office
Physical Demands/Work Environment/Travel Requirements:
• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.
Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.**Build a challenging and rewarding career with us!**American Tire Distributors is an Equal Opportunity Employer and Drug Free WorkplaceTo review our Privacy Policy, click .The event calendar has been full. At American Tire Distributors (ATD) our associates are valued and work in a fun while productive hybrid atmosphere. We celebrate and come together throughout the year to celebrate many occasions. Your wellbeing is among ATD’s highest priorities, and that is reflected in the benefits we offer to empower our associates and enrich their lives. We regularly sponsor events and initiatives, held at our Huntersville Field Support Center along with in our 120 Distribution Centers, Mixing Centers and Regional Distribution Center locations, to support our mental health and physical wellness to keep you feeling your best. We have hosted over 15 different events, with the added fellowship and social benefit for our associates. Click the to find out more!The automotive industry at large is evolving rapidly as we see the introduction of new technology, business models and services offerings. ATD sits in the middle of this exciting evolution and is positioned well to help define the future of mobility and distribution. Our organization is home to more than 4,000 associates who enjoy challenging themselves every day to advance their careers and contribute to the future of the automotive industry.## In addition to finding individuals that are passionate about growth within our industry, we are also seeking team members that align with our values as an organization.* Be Innovative* Be Collaborative* Be Accountable* Be Respectful* Be Excellent #J-18808-Ljbffr
Huntersville, NCtime type:
Full timeposted on:
Posted Todayjob requisition id:
R34241**Position Description:**The Marketing Strategy Manager is responsible for driving and supporting marketing strategies and analytics for the Tire Pros franchise network. This role develops and maintains marketing dashboards and systems, monitors campaign performance, and streamlines workflows to enhance team productivity. The position requires strong analytical skills, marketing expertise, and the ability to collaborate with multiple stakeholders, including internal teams, vendor partners, and franchisees, to deliver measurable improvements in marketing performance.**Key Responsibilities*** Design, implement, and refine marketing campaigns aligned with business objectives and franchise goals.* Analyze marketing data and KPIs to extract insights and recommend actionable improvements for brand awareness, engagement, and conversion.* Maintain accurate contact databases to ensure effective communication and outreach.* Serve as department expert on marketing systems and programs; support testing and development to improve workflows.* Manage manufacturer marketing (co-op) programs, including compliance, accrual processes, and claims monitoring.* Coordinate billing processes for vendors and franchisees related to marketing services.**Competencies*** Strategic Planning - Ability to envision a desired future, and translate this vision into broadly defined goals or objectives and a sequence of steps to achieve them.* Data Collection and Analysis - The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making including proficient use of aligned software (e.g., Tableau, etc)* Campaign Management - Ability to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences.* Collaboration- Building partnerships and working collaboratively with others to meet shared objectives* Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.* Adaptability - Comfort with unanticipated changes of direction or approach.**Qualifications*** Bachelor’s degree* 5 years of related experience preferred**Skills*** Microsoft Office* Marketing Analytics* Digital Marketing Platforms* Marketing Project Management* Workflow Optimization* Data Interpretations* Actionable Insights* Marketing Programs* Compliance Requirements**Physical Demands/Working Conditions**
Physical Demands Category: Office
Physical Demands/Work Environment/Travel Requirements:
• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.
Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.**Build a challenging and rewarding career with us!**American Tire Distributors is an Equal Opportunity Employer and Drug Free WorkplaceTo review our Privacy Policy, click .The event calendar has been full. At American Tire Distributors (ATD) our associates are valued and work in a fun while productive hybrid atmosphere. We celebrate and come together throughout the year to celebrate many occasions. Your wellbeing is among ATD’s highest priorities, and that is reflected in the benefits we offer to empower our associates and enrich their lives. We regularly sponsor events and initiatives, held at our Huntersville Field Support Center along with in our 120 Distribution Centers, Mixing Centers and Regional Distribution Center locations, to support our mental health and physical wellness to keep you feeling your best. We have hosted over 15 different events, with the added fellowship and social benefit for our associates. Click the to find out more!The automotive industry at large is evolving rapidly as we see the introduction of new technology, business models and services offerings. ATD sits in the middle of this exciting evolution and is positioned well to help define the future of mobility and distribution. Our organization is home to more than 4,000 associates who enjoy challenging themselves every day to advance their careers and contribute to the future of the automotive industry.## In addition to finding individuals that are passionate about growth within our industry, we are also seeking team members that align with our values as an organization.* Be Innovative* Be Collaborative* Be Accountable* Be Respectful* Be Excellent #J-18808-Ljbffr