First Command Financial Services, Inc.
Marketing Insights Analyst
First Command Financial Services, Inc., Fort Worth, Texas, United States, 76102
Overview
As a Marketing Insights Analyst, you will support the Marketing organization by translating marketing and client data into actionable insights that inform campaign performance, brand health, and reputation management. This role focuses on analyzing marketing effectiveness across the funnel of impressions, engagement, leads, opportunities, and client conversion to help teams understand what is working and where to optimize. Working closely with the Enterprise Data & Analytics team, Marketing Operations, and internal stakeholders, you will leverage approved data sources, dashboards, and research to deliver consistent, reliable insights. The Marketing Insights Analyst will also support First Command’s internal marketing consultancy model by providing data-backed analysis, standardized reporting, and insight summaries that help marketing partners make informed decisions.
Responsibilities
Analyze marketing campaign performance across channels to evaluate effectiveness against defined KPIs (impressions, engagement, leads, opportunities, conversions)
Support brand and reputation measurement by monitoring and reporting on key metrics such as awareness, consideration, NPS, CSAT, and sentiment, in partnership with Marketing and Communications teams
Interpret multiple marketing and client data sets and summarize findings in clear, actionable insight narratives for non-technical stakeholders
Partner with the Enterprise Data & Analytics team to ensure marketing analyses align with enterprise data standards, definitions, and governance
Support the Marketing Operations internal consultancy program by providing recurring reports, ad-hoc analysis, and insight decks for marketing partners and leadership
Assist in the development and maintenance of standardized marketing dashboards and scorecards using approved tools and data sources
Contribute to journey-based and campaign-based KPI frameworks by helping define measures and tracking performance over time
Support segmentation, targeting, and positioning analysis to inform campaign optimization and sponsorship effectiveness
Help identify trends, opportunities, and areas for improvement through ongoing analysis of marketing and client data
Collaborate with agency partners and internal teams to evaluate brand and campaign performance metrics
Document methodologies, assumptions, and insights to ensure repeatability and consistency across analyses
Education
Bachelor’s degree in business Analytics, Marketing, Data Science, Statistics, or related field.
Work Experience
At least 2-4 years of experience in marketing analytics, insights, or research roles
Experience supporting campaign measurement, brand metrics, or client insights
Experience working with cross-functional teams, including analytics or data partners
Required Knowledge, Skills And Abilities
Ability to analyze and synthesize multiple data sources into clear marketing insights
Strong data storytelling skills with the ability to translate findings for non-technical audiences
Experience supporting KPI reporting for marketing performance and customer engagement
Working knowledge of quantitative and qualitative research methods
Experience using analytics and visualization tools such as Power BI, Google Analytics, or Marketing Cloud Intelligence
Basic to intermediate proficiency in SQL, Python, or R for analysis (advanced development not required)
Familiarity with marketing technology platforms (marketing automation, analytics, CDP, DSP) from a reporting and insights perspective
Strong attention to detail, organization, and documentation skills
Ability to work within established data governance and enterprise analytics frameworks
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As a Marketing Insights Analyst, you will support the Marketing organization by translating marketing and client data into actionable insights that inform campaign performance, brand health, and reputation management. This role focuses on analyzing marketing effectiveness across the funnel of impressions, engagement, leads, opportunities, and client conversion to help teams understand what is working and where to optimize. Working closely with the Enterprise Data & Analytics team, Marketing Operations, and internal stakeholders, you will leverage approved data sources, dashboards, and research to deliver consistent, reliable insights. The Marketing Insights Analyst will also support First Command’s internal marketing consultancy model by providing data-backed analysis, standardized reporting, and insight summaries that help marketing partners make informed decisions.
Responsibilities
Analyze marketing campaign performance across channels to evaluate effectiveness against defined KPIs (impressions, engagement, leads, opportunities, conversions)
Support brand and reputation measurement by monitoring and reporting on key metrics such as awareness, consideration, NPS, CSAT, and sentiment, in partnership with Marketing and Communications teams
Interpret multiple marketing and client data sets and summarize findings in clear, actionable insight narratives for non-technical stakeholders
Partner with the Enterprise Data & Analytics team to ensure marketing analyses align with enterprise data standards, definitions, and governance
Support the Marketing Operations internal consultancy program by providing recurring reports, ad-hoc analysis, and insight decks for marketing partners and leadership
Assist in the development and maintenance of standardized marketing dashboards and scorecards using approved tools and data sources
Contribute to journey-based and campaign-based KPI frameworks by helping define measures and tracking performance over time
Support segmentation, targeting, and positioning analysis to inform campaign optimization and sponsorship effectiveness
Help identify trends, opportunities, and areas for improvement through ongoing analysis of marketing and client data
Collaborate with agency partners and internal teams to evaluate brand and campaign performance metrics
Document methodologies, assumptions, and insights to ensure repeatability and consistency across analyses
Education
Bachelor’s degree in business Analytics, Marketing, Data Science, Statistics, or related field.
Work Experience
At least 2-4 years of experience in marketing analytics, insights, or research roles
Experience supporting campaign measurement, brand metrics, or client insights
Experience working with cross-functional teams, including analytics or data partners
Required Knowledge, Skills And Abilities
Ability to analyze and synthesize multiple data sources into clear marketing insights
Strong data storytelling skills with the ability to translate findings for non-technical audiences
Experience supporting KPI reporting for marketing performance and customer engagement
Working knowledge of quantitative and qualitative research methods
Experience using analytics and visualization tools such as Power BI, Google Analytics, or Marketing Cloud Intelligence
Basic to intermediate proficiency in SQL, Python, or R for analysis (advanced development not required)
Familiarity with marketing technology platforms (marketing automation, analytics, CDP, DSP) from a reporting and insights perspective
Strong attention to detail, organization, and documentation skills
Ability to work within established data governance and enterprise analytics frameworks
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