SalaryGuide
Vice President, Global Channel Marketing
SalaryGuide, Sunnyvale, California, United States, 94087
Responsibilities
Develop and execute a global channel marketing strategy aligned to Proofpoint’s GTM priorities, ensuring consistency of message and measurable growth in partner-sourced and partner-influenced pipeline Design and measure partner-centric programs, such as joint campaigns, digital programs, and field events, that generate demand and strengthen Proofpoint’s market position Mange partner communication as well as Proofpoint-led partner events (Partner councils, Partner Summit, etc.) globally Collaborate closely with Sales, Channel, and Partner leadership in each theater to define co-marketing priorities, MDF investment strategy, and enablement initiatives aligned with program level and requirements Lead a distributed team across three theaters, fostering collaboration, accountability, and innovation Oversee regional marketing budgets, driving operational rigor and ROI accountability Ensure strong interlock with corporate marketing (brand, demand generation, campaigns) to amplify global campaigns through the channel Leverage data and insights to evaluate performance, inform investment decisions, and continuously improve partner marketing impact Requirements
15+ years of experience in B2B marketing, including at least 8 years in channel or partner marketing leadership roles Proven track record building scalable partner marketing engines that drive measurable pipeline and revenue growth Deep understanding of global channel ecosystems, especially in North America and EMEA; experience with cybersecurity or SaaS strongly preferred Strong executive presence and cross-functional influence. Able to partner effectively with Sales, Channel Operations, and Executive Leadership Exceptional operational and financial acumen, with experience managing global budgets and distributed teams Experience doing joint marketing with Microsoft or AWS Demonstrated ability to balance strategic vision with hands‑on execution Excellent communication, leadership, and organizational skills Benefits
Competitive compensation Comprehensive benefits Career success on your terms Flexible work environment Annual wellness and community outreach days Always on recognition for your contributions Global collaboration and networking opportunities
#J-18808-Ljbffr
Develop and execute a global channel marketing strategy aligned to Proofpoint’s GTM priorities, ensuring consistency of message and measurable growth in partner-sourced and partner-influenced pipeline Design and measure partner-centric programs, such as joint campaigns, digital programs, and field events, that generate demand and strengthen Proofpoint’s market position Mange partner communication as well as Proofpoint-led partner events (Partner councils, Partner Summit, etc.) globally Collaborate closely with Sales, Channel, and Partner leadership in each theater to define co-marketing priorities, MDF investment strategy, and enablement initiatives aligned with program level and requirements Lead a distributed team across three theaters, fostering collaboration, accountability, and innovation Oversee regional marketing budgets, driving operational rigor and ROI accountability Ensure strong interlock with corporate marketing (brand, demand generation, campaigns) to amplify global campaigns through the channel Leverage data and insights to evaluate performance, inform investment decisions, and continuously improve partner marketing impact Requirements
15+ years of experience in B2B marketing, including at least 8 years in channel or partner marketing leadership roles Proven track record building scalable partner marketing engines that drive measurable pipeline and revenue growth Deep understanding of global channel ecosystems, especially in North America and EMEA; experience with cybersecurity or SaaS strongly preferred Strong executive presence and cross-functional influence. Able to partner effectively with Sales, Channel Operations, and Executive Leadership Exceptional operational and financial acumen, with experience managing global budgets and distributed teams Experience doing joint marketing with Microsoft or AWS Demonstrated ability to balance strategic vision with hands‑on execution Excellent communication, leadership, and organizational skills Benefits
Competitive compensation Comprehensive benefits Career success on your terms Flexible work environment Annual wellness and community outreach days Always on recognition for your contributions Global collaboration and networking opportunities
#J-18808-Ljbffr