## Digital Experience SpecialistAs a key member of the Digital Customer Experience team, the **Digital Experience Specialist** leverages knowledge of Salesforce Marketing Cloud and is responsible for optimizing the platform while providing technical expertise to support digital solutions. They will collaborate on Email/SMS strategy and digital engagement to help drive impactful communications and initiatives that continuously improve the customer journey through data-driven insights.**Responsibilities*** Collaborate with cross-functional teams to translate business goals into email features and enhancements.* Integrate Email/SMS campaigns with web engagement strategies and digital experience platforms.* Build, deploy, and optimize Email/SMS campaigns using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.* Lead journey development, testing, and deployment for email and SMS programs while coordinating UAT efforts and launch readiness.* Create and maintain technical/blueprint documentation of processes and procedures.* Manage subscriber data, segmentation, and personalization strategies to deliver targeted, relevant communications.* Develop and maintain user journeys and process flows, dynamic content blocks, AMPscript, and automation workflows for scalable campaign execution.* Monitor platform performance while troubleshooting and resolving technical or process issues as they arise.* Serve as a liaison between business stakeholders, technology teams, and external partners.* Communicate clearly and frequently with leadership, team members, vendors, and stakeholders to ensure that the product strategy is successfully executed and business objectives are met.* Manage project timelines, deliverables, and backlog prioritization using Agile methodologies and tools such as Asana, JIRA, etc.**Qualifications** * Bachelor’s degree in Marketing, Business, or a technology-related field, or comparable work experience.* At least 2+ years of experience planning, building, and analyzing marketing campaigns that leverage Salesforce Marketing Cloud [expertise in Email Studio, Journey Builder, Automation Studio, AMPscript, SQL queries].* Strong technical acumen and analytical skills with the ability to turn data insights into actionable recommendations for the business and management.* Experience in marketing automation and digital personalization.* Strong ability to work as a team member or independently with limited supervision, navigate ambiguity, and prioritize effectively while managing multiple assignments, deliverables, and responsibilities.* Outstanding interpersonal skills and ability to develop relationships across diverse teams and levels throughout the organization.* Excellent project management skills; organized, able to hold others accountable, prioritize effectively, and analyze data.* Prior experience working in an Agile project management environment while managing sprints and day-to-day product deliverables.* Proven problem-solving abilities, attention to detail, solid technical acuity, and aptitude.* Ability and willingness to learn new technologies and platforms that will contribute to operational efficiency and digital optimization.#LI-KB1This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of JM Family. All work arrangements are subject to associate performance, business need and manager discretion, and may be revised as necessary.**JM FAMILY IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER**JM Family Enterprises, Inc. is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.**DISABILITY ACCOMMODATIONS**If you have a disability and require a reasonable accommodation to complete the job application process, please contact JM Family’s Talent Acquisition department at talentacquisition@jmfamily.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.(part of World Omni Financial Corp.) is a captive financial services company driven to delivering an exceptional dealership and customer experience for Toyota customers in the Southeast. The company offers a broad range of products and services to the 177 Toyota dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina. Southeast Toyota Finance is the leading provider of finance and lease options for new Toyota vehicles within its footprint, consistently ranking at the top in market share and dealer satisfaction. The company is committed to strong dealer relationships and customer service, providing finance, retail and lease programs, college graduate and military rebate programs that drive customer and dealer loyalty. The company’s portfolio of dealer loans includes inventory financing, real estate, and construction loans.Southeast Toyota Finance is a subsidiary of JM Family Enterprises, Inc., a privately held company with more than $20 billion in revenue and more than 5,000 associates, which is headquartered in Deerfield Beach, Florida. Interact with JM Family on Facebook, Instagram and LinkedIn.
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