SalaryGuide
Responsibilities
Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights.
Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency.
Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation.
Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets.
Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages.
Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution.
Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns.
Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets.
Integrate acquisition with lifecycle/CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting.
Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.
Requirements
Bachelor’s degree in Economics, Marketing, or a related field.
5–10 years in acquisition marketing with a proven track record of driving measurable growth through data‑driven strategies.
Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus.
Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning.
Desire to work in a fast‑paced, highly ambiguous entrepreneurial culture.
A high level of integrity and accountability, with a commitment to excellence in all deliverables.
Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers).
Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, MailChimp and HubSpot.
Preferred
High‑Growth Environment: Experience working in a fast‑paced, agile environment at a high‑growth startup or tech company.
Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing.
Benefits
Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
Retirement Planning: 401(k)
Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
Professional Development: Annual stipend to support your learning and career growth.
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Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights.
Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency.
Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation.
Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets.
Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages.
Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution.
Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns.
Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets.
Integrate acquisition with lifecycle/CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting.
Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.
Requirements
Bachelor’s degree in Economics, Marketing, or a related field.
5–10 years in acquisition marketing with a proven track record of driving measurable growth through data‑driven strategies.
Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus.
Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning.
Desire to work in a fast‑paced, highly ambiguous entrepreneurial culture.
A high level of integrity and accountability, with a commitment to excellence in all deliverables.
Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers).
Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, MailChimp and HubSpot.
Preferred
High‑Growth Environment: Experience working in a fast‑paced, agile environment at a high‑growth startup or tech company.
Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing.
Benefits
Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
Retirement Planning: 401(k)
Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
Professional Development: Annual stipend to support your learning and career growth.
#J-18808-Ljbffr