We build mobile and web apps in the utilities category that help people enjoy a safer, more open internet. Since 2020, our products have been helping millions of people around the world — and we’re just getting started.
Role Overview
This role is not about “making creatives.” It’s about building a creative engine that actually drives growth. We’re looking for a Creative Producer who truly understands how performance creatives work — not in theory, but in real life. Someone who has seen ads fail, ads scale, and knows exactly why that happened. You won’t inherit a clean, polished system. You’ll build it. From messy ideas, half‑working ads, and raw insights — to a structured, repeatable pipeline of creatives that consistently perform. Here’s the kind of person we’re looking for:
- can look at an ad and immediately explain why it works (or why it doesn’t)
- knows how to turn intuition into clear, testable hypotheses
- is comfortable killing ideas fast and doubling down on winners even faster
Direct Manager: Head of Marketing.
Responsibilities
- build and own creative as a growth function, directly impacting performance and revenue
- build and scale a creative production pipeline from zero to a library of high‑performing creatives
- develop and execute a clear creative strategy aligned with growth and performance goals
- generate, prioritize, and validate creative hypotheses (angles, hooks, narratives, formats)
- launch, manage, and optimize continuous creative testing and A/B experiments
- own the full creative lifecycle: idea → brief → production → testing → iteration → scaling
- work closely with Growth, UA, Design, Motion, and Copywriting teams to align creative execution
- analyze creative performance metrics (CTR, CPA, CVR, early retention signals)
- identify, scale, and iterate on winning creatives while quickly stopping underperforming ones
- build, grow, and manage a high‑performing creative team (design, motion, copy, video)
What We Expect from You
- 4+ years of experience as a Creative Producer or Creative Strategist
- hands‑on experience creating and scaling performance‑driven creatives for mobile apps or B2C digital products
- strong understanding of how creatives influence the funnel and growth outcomes
- ability to think in hypotheses, systems, and experiments, not just ideas
- strong creative taste, storytelling skills, and audience intuition
- data‑aware mindset and comfort analyzing creative performance results
- experience building and managing creative teams (design, motion, copy, video)
- ownership mindset and confidence making decisions in ambiguous startup environments
- fluent English (written and spoken)
Nice to have
- experience with utility/productivity/health&fitness apps
- experience with web funnels (web-to-web) performance process
Perks
- paid vacation+5 personal days per year
- support for growth: we cover professional courses, books, and conferences
- private health insurance (including dental and/or medication coverage)
- fast skill growth in a startup‑paced environment
- a culture of openness, respect, and honest feedback
- minimal bureaucracy — maximum impact and momentum