Sandstone Healthcare Group
Clinical Liaison / Marketing
Sandstone Healthcare Group, West Allis, Wisconsin, United States
We are seeking a highly motivated Clinical Liaison / Marketing professional to support census growth and referral development for a skilled nursing and long‑term care facility. This role blends clinical knowledge with relationship‑based marketing and serves as a key connector between hospitals, referral partners, and the facility.
Position Summary The Clinical Liaison / Marketing professional is responsible for developing and maintaining strong referral relationships, facilitating appropriate admissions, and supporting census growth. This individual works closely with hospital discharge planners, case managers, physicians, and internal clinical teams to ensure smooth transitions into post‑acute care.
Key Responsibilities
Build and maintain strong relationships with hospitals, case managers, physicians, and community referral sources
Review clinical referrals and assess appropriateness for admission in collaboration with nursing leadership
Serve as the primary point of contact for hospital and community referrals
Promote facility services, specialty programs, and clinical outcomes
Support census development and bed management strategies
Conduct facility tours and participate in community outreach as needed
Track referral activity, conversion rates, and census trends
Ensure compliance with payer requirements and regulatory standards
Qualifications
Experience in SNF / LTC, post‑acute, or healthcare marketing or liaison role preferred
Clinical background (RN, LPN, LVN, or therapy experience) strongly preferred
Strong understanding of Medicare, Medicaid, and managed care authorization processes
Excellent communication, presentation, and relationship‑building skills
Ability to work independently in a fast‑paced, results‑driven environment
What We Offer
Competitive compensation
Performance‑driven environment with opportunity for growth
Supportive leadership and a collaborative clinical team
Opportunity to make a direct impact on census and patient outcomes
#J-18808-Ljbffr
Position Summary The Clinical Liaison / Marketing professional is responsible for developing and maintaining strong referral relationships, facilitating appropriate admissions, and supporting census growth. This individual works closely with hospital discharge planners, case managers, physicians, and internal clinical teams to ensure smooth transitions into post‑acute care.
Key Responsibilities
Build and maintain strong relationships with hospitals, case managers, physicians, and community referral sources
Review clinical referrals and assess appropriateness for admission in collaboration with nursing leadership
Serve as the primary point of contact for hospital and community referrals
Promote facility services, specialty programs, and clinical outcomes
Support census development and bed management strategies
Conduct facility tours and participate in community outreach as needed
Track referral activity, conversion rates, and census trends
Ensure compliance with payer requirements and regulatory standards
Qualifications
Experience in SNF / LTC, post‑acute, or healthcare marketing or liaison role preferred
Clinical background (RN, LPN, LVN, or therapy experience) strongly preferred
Strong understanding of Medicare, Medicaid, and managed care authorization processes
Excellent communication, presentation, and relationship‑building skills
Ability to work independently in a fast‑paced, results‑driven environment
What We Offer
Competitive compensation
Performance‑driven environment with opportunity for growth
Supportive leadership and a collaborative clinical team
Opportunity to make a direct impact on census and patient outcomes
#J-18808-Ljbffr