Position Summary
At Westcoast Brace & Limb, our mission since 1971 has been to provide unsurpassed orthotic and prosthetic care by focusing on the whole patient, empowering individuals with the tools they need to lead independent lives. As a third‑generation family‑owned business, Westcoast has forged integral relationships with physicians, therapists, case managers and hospitals around the greater west central Florida area and beyond. While providing the latest technology and a steadfast commitment to education, we have never lost sight of our core focus and values. We pride ourselves on being different from many other O & P facilities, as we make it our mission to assist our patients from small to tall in every way possible, and develop lasting relationships with them. Our tagline is restoring bodies, rebuilding lives, and we take that literally. Patients and their families choose us because we offer an exceptional level of care and unique experience through outstanding customer service and superior outcomes. We believe in clinical data and using products that are supported by research, science, and proven results.
Business Relations Representative Overview The Business Relations Representative will represent WCBL to establish professional relationships. They are responsible for calling on adult and pediatric markets including specialists in vascular, orthopedic and neurosurgery. Additionally, they will call on sports medicine, podiatry, rehab and pain management, skilled nursing facilities, rehabilitation facilities and other medical providers to plan, coordinate, and personally execute sales efforts to maintain and grow WCBL’s full portfolio of products and services while fostering an interdisciplinary team for optimal patient outcomes.
Essential Duties for Business Relations Representative
Represent and understand WCBL’s entire portfolio of products and services offered and adhere to the brand message.
Communicate with WCBL location site managers to collaborate and ensure office goals are being met, and coordinate with the administrative team for paperwork collection.
Communicate with clients and potential leads to identify and understand their service needs and suggest products and/or services to meet those needs.
Assist patients on an as‑needed basis to support peer visits.
Alert clients of new products, services, and enhancements that may be of interest.
Ensure client satisfaction through ongoing communication and relationship management; resolve any issues that arise.
Conduct sales calls (inside and outside as market requires) to hospitals, surgeons, physicians, staff, therapists, and other opportunities in the assigned region. A minimum average goal of documented, on‑site field and telephone calls per week will be expected.
Enter contacts, opportunities, service issues, outcomes, and follow‑up plans into CRM program.
Deliver hospital or office in‑services on products and services.
Monitor competitor products, sales, and marketing activities.
Actively represent the company at continuing education symposiums, trade association meetings, and amputee events to promote products and services, which may include nights or weekends.
Meet sales goals set with a supervisor to guarantee that the assigned territory is growing appropriately and sales goals are being met.
Collaborate with marketing to assist with company goals, create new and update existing collateral, community education events, and social media content.
Perform other duties as assigned in an appropriate timeframe.
Required Skills
A valid driver’s license with a clean driving record.
Able to lift 25‑50 pounds on a regular basis.
Excellent interpersonal and client‑service skills.
Excellent sales and negotiation skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem‑solving skills.
Ability to function well in a high‑paced and at times stressful environment.
Proficient with Microsoft Office, particularly Excel.
Education and Experience
High School Diploma or GED – required
Bachelor’s degree – preferred
Experience in sales – required
Experience in healthcare – required
Experience with patient management software – preferred
Experience in orthotic and prosthetic devices – preferred
Performance Requirements
Ability to interact and present information with patients, medical and administrative staff, and the public effectively.
Abilities in evaluating the effectiveness of existing methods and procedures.
Abilities in problem solving to strategize with the team and referral sources.
Effective verbal and written communication.
Ability to set priorities among multiple requests, keep organized, meet deadlines and adjust to change.
Ability to work as part of a team while also being self‑driven.
Ability to maintain a work schedule and handle stamina throughout the day with workflow.
Ability to handle confidential information and abide by company, local, state, and federal compliance guidelines as they pertain to this role.
Equipment Operated
Standard office equipment including computers, printers, telephones, etc.
Work Environment
Position is field‑based with occasional on‑site requirements in the office.
Position will also be within a vehicle for prolonged periods of time.
Physical Requirements
Involves driving, walking, and sitting.
Routinely entering and exiting a personal vehicle.
Continuous use of hands for keyboarding and data entry.
When needed, responsible for the preparation, set up and take down of trade‑show booths to include company displays, tables, signage, collaterals, etc.
Occasional long‑distance walking >400 yards.
Involves lifting or moving marketing collaterals, display components and give‑away items.
This is not necessarily an all‑inclusive list of job‑related responsibilities, duties, skills, efforts, requirements of working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonable accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws.) Continued employment remains on an “at‑will” basis.
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Business Relations Representative Overview The Business Relations Representative will represent WCBL to establish professional relationships. They are responsible for calling on adult and pediatric markets including specialists in vascular, orthopedic and neurosurgery. Additionally, they will call on sports medicine, podiatry, rehab and pain management, skilled nursing facilities, rehabilitation facilities and other medical providers to plan, coordinate, and personally execute sales efforts to maintain and grow WCBL’s full portfolio of products and services while fostering an interdisciplinary team for optimal patient outcomes.
Essential Duties for Business Relations Representative
Represent and understand WCBL’s entire portfolio of products and services offered and adhere to the brand message.
Communicate with WCBL location site managers to collaborate and ensure office goals are being met, and coordinate with the administrative team for paperwork collection.
Communicate with clients and potential leads to identify and understand their service needs and suggest products and/or services to meet those needs.
Assist patients on an as‑needed basis to support peer visits.
Alert clients of new products, services, and enhancements that may be of interest.
Ensure client satisfaction through ongoing communication and relationship management; resolve any issues that arise.
Conduct sales calls (inside and outside as market requires) to hospitals, surgeons, physicians, staff, therapists, and other opportunities in the assigned region. A minimum average goal of documented, on‑site field and telephone calls per week will be expected.
Enter contacts, opportunities, service issues, outcomes, and follow‑up plans into CRM program.
Deliver hospital or office in‑services on products and services.
Monitor competitor products, sales, and marketing activities.
Actively represent the company at continuing education symposiums, trade association meetings, and amputee events to promote products and services, which may include nights or weekends.
Meet sales goals set with a supervisor to guarantee that the assigned territory is growing appropriately and sales goals are being met.
Collaborate with marketing to assist with company goals, create new and update existing collateral, community education events, and social media content.
Perform other duties as assigned in an appropriate timeframe.
Required Skills
A valid driver’s license with a clean driving record.
Able to lift 25‑50 pounds on a regular basis.
Excellent interpersonal and client‑service skills.
Excellent sales and negotiation skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem‑solving skills.
Ability to function well in a high‑paced and at times stressful environment.
Proficient with Microsoft Office, particularly Excel.
Education and Experience
High School Diploma or GED – required
Bachelor’s degree – preferred
Experience in sales – required
Experience in healthcare – required
Experience with patient management software – preferred
Experience in orthotic and prosthetic devices – preferred
Performance Requirements
Ability to interact and present information with patients, medical and administrative staff, and the public effectively.
Abilities in evaluating the effectiveness of existing methods and procedures.
Abilities in problem solving to strategize with the team and referral sources.
Effective verbal and written communication.
Ability to set priorities among multiple requests, keep organized, meet deadlines and adjust to change.
Ability to work as part of a team while also being self‑driven.
Ability to maintain a work schedule and handle stamina throughout the day with workflow.
Ability to handle confidential information and abide by company, local, state, and federal compliance guidelines as they pertain to this role.
Equipment Operated
Standard office equipment including computers, printers, telephones, etc.
Work Environment
Position is field‑based with occasional on‑site requirements in the office.
Position will also be within a vehicle for prolonged periods of time.
Physical Requirements
Involves driving, walking, and sitting.
Routinely entering and exiting a personal vehicle.
Continuous use of hands for keyboarding and data entry.
When needed, responsible for the preparation, set up and take down of trade‑show booths to include company displays, tables, signage, collaterals, etc.
Occasional long‑distance walking >400 yards.
Involves lifting or moving marketing collaterals, display components and give‑away items.
This is not necessarily an all‑inclusive list of job‑related responsibilities, duties, skills, efforts, requirements of working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonable accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws.) Continued employment remains on an “at‑will” basis.
#J-18808-Ljbffr