EPITEC
Location: Hybrid - 3 days onsite - Warren, MI
Top Skills
Brand marketing experience is highly valuable for this role
Agency experience is highly preferred.
Strong proficiency in MS Office Suite is essential, especially PowerPoint and Excel
Workfront experience is a plus, but not required as training is available internally since the team migrated to it last year
Site management is part of the position, but technical aspects are handled by the agency—no specialized technical knowledge required
On-the-job learning is expected and supported, so candidates can pick up necessary tools and processes as they go
Team size: 10 direct employees and approximately 10 contract employees; this role will involve daily interaction with both groups
Work environment: Majority of the team is on-site, specifically supporting the Car Bravo team
Role focus: This individual will be part of the Car Bravo team and will provide direction to the MRM team
MRM team: A marketing-focused group that collaborates closely with Car Bravo
This position will be split about 2/3 for brand marketing and 1/3 for site marketing/management
Potential for assignment extension
Day-to-day responsibilities include:
Utilizing CRM systems and social platforms effectively
Applying knowledge of the used car industry
Understanding of certified pre‑owned vehicle benefits is important
The CarBravo team is seeking an Assistant Marketing & Advertising Manager to help bring to life a bold, creative, customer‑first marketing strategy certified used vehicle initiatives.
This position will work with a variety of groups and disciplines across GM and partner agencies. Prospective team members should exhibit a creative, forward‑thinking mentality with a strong sense of teamwork. Candidates should have a good understanding of how to manage implementation of an integrated consumer marketing campaign across multiple channels. The focus of this position is on tactical day‑to‑day execution of multiple marketing channels while assuring alignment with the overall brand and creative strategy. Familiarity with retail, CRM and consumer site management preferred.
Key Responsibilities
Be Bold and Think Customer
Maintain a positive, forward‑thinking mindset
Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
Manage day‑to‑day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise
Coordinate and support consumer website activities with the Digital Operations Specialist
Work closely with multiple partner agencies on aligned channels
Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
Coordinate with internal GM partners such as Global Marketing and Social COE to leverage all available resources and ensure adherence to GM requirements and processes
Become a specialist on the used vehicle market including consumer, product, and competitive
Coordinate and meet with any necessary internal and external partners to develop initiatives to enhance GM’s used car strategy
Working closely with other team members, support implementation of an integrated dealer retail strategy and associated materials
Work with other CarBravo team members to develop initiatives in support of team goals
Track media and production budgets with accuracy and detail
Qualifications/requirements
Bachelor's degree – If no degree open to equivalent experience
5+ years in consumer marketing or advertising
A creatively consumer‑centric, results‑driven mentality
Excellent project management skills and the proven track record to manage multiple projects at any given time
Ability to deal with ambiguity and take charge to get things done
Ability to synthesize site and marketing metrics and provide succinct summaries to share with larger team
Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
Excellent oral and written communication skills, demonstrably understanding and communicating with your audience (internal and external); presenting information effectively and succinctly; and communicating openly
Advertising/Marketing agency experience helpful but not required
Automotive experience preferred but not required
#J-18808-Ljbffr
Top Skills
Brand marketing experience is highly valuable for this role
Agency experience is highly preferred.
Strong proficiency in MS Office Suite is essential, especially PowerPoint and Excel
Workfront experience is a plus, but not required as training is available internally since the team migrated to it last year
Site management is part of the position, but technical aspects are handled by the agency—no specialized technical knowledge required
On-the-job learning is expected and supported, so candidates can pick up necessary tools and processes as they go
Team size: 10 direct employees and approximately 10 contract employees; this role will involve daily interaction with both groups
Work environment: Majority of the team is on-site, specifically supporting the Car Bravo team
Role focus: This individual will be part of the Car Bravo team and will provide direction to the MRM team
MRM team: A marketing-focused group that collaborates closely with Car Bravo
This position will be split about 2/3 for brand marketing and 1/3 for site marketing/management
Potential for assignment extension
Day-to-day responsibilities include:
Utilizing CRM systems and social platforms effectively
Applying knowledge of the used car industry
Understanding of certified pre‑owned vehicle benefits is important
The CarBravo team is seeking an Assistant Marketing & Advertising Manager to help bring to life a bold, creative, customer‑first marketing strategy certified used vehicle initiatives.
This position will work with a variety of groups and disciplines across GM and partner agencies. Prospective team members should exhibit a creative, forward‑thinking mentality with a strong sense of teamwork. Candidates should have a good understanding of how to manage implementation of an integrated consumer marketing campaign across multiple channels. The focus of this position is on tactical day‑to‑day execution of multiple marketing channels while assuring alignment with the overall brand and creative strategy. Familiarity with retail, CRM and consumer site management preferred.
Key Responsibilities
Be Bold and Think Customer
Maintain a positive, forward‑thinking mindset
Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
Manage day‑to‑day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise
Coordinate and support consumer website activities with the Digital Operations Specialist
Work closely with multiple partner agencies on aligned channels
Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
Coordinate with internal GM partners such as Global Marketing and Social COE to leverage all available resources and ensure adherence to GM requirements and processes
Become a specialist on the used vehicle market including consumer, product, and competitive
Coordinate and meet with any necessary internal and external partners to develop initiatives to enhance GM’s used car strategy
Working closely with other team members, support implementation of an integrated dealer retail strategy and associated materials
Work with other CarBravo team members to develop initiatives in support of team goals
Track media and production budgets with accuracy and detail
Qualifications/requirements
Bachelor's degree – If no degree open to equivalent experience
5+ years in consumer marketing or advertising
A creatively consumer‑centric, results‑driven mentality
Excellent project management skills and the proven track record to manage multiple projects at any given time
Ability to deal with ambiguity and take charge to get things done
Ability to synthesize site and marketing metrics and provide succinct summaries to share with larger team
Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
Excellent oral and written communication skills, demonstrably understanding and communicating with your audience (internal and external); presenting information effectively and succinctly; and communicating openly
Advertising/Marketing agency experience helpful but not required
Automotive experience preferred but not required
#J-18808-Ljbffr