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FastTek Global

Marketing Analyst

FastTek Global, Warren, Michigan, United States, 48091

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Summary

The CarBravo team is seeking an Assistant Marketing & Advertising Manager to help bring to life a bold, creative, customer-first marketing strategy certified used vehicle initiatives.

This position will work with a variety of groups and disciplines across our company and partner agencies. Prospective team members should exhibit a creative, forward-thinking mentality with a strong sense of teamwork.

Candidates should have a good understanding of how to manage implementation of an integrated consumer marketing campaign across multiple channels.

The focus of this position is on tactical day-to-day execution of multiple marketing channels while assuring alignment with the overall brand and creative strategy.

Familiarity with retail, CRM and consumer site management preferred.

Key Responsibilities

Be Bold and Think Customer

Maintain a positive, forward-thinking mindset

Challenge conventional thinking to help bring new, disruptive ideas to the marketplace

Manage day-to-day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise

Coordinate and support consumer website activities with the Digital Operations Specialist

Work closely with multiple partner agencies on aligned channels

Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals

Coordinate with our internal partners such as Global Marketing and Social COE to leverage all available resources and ensure adherence to our requirements and processes

Become a specialist on the used vehicle market including consumer, product, and competitive

Coordinate and meet with any necessary internal and external partners to develop initiatives to enhance our used car strategy

Working closely with other team members, support implementation of an integrated dealer retail strategy and associated materials

Work with other CarBravo team members to develop initiatives in support of team goals

Track media and production budgets with accuracy and detail

Qualifications/requirements

Bachelor's degree

5+ years in consumer marketing or advertising

A creatively consumer-centric, results-driven mentality

Excellent project management skills and the proven track record to manage multiple projects at any given time

Ability to deal with ambiguity and take charge to get things done

Ability to synthesize site and marketing metrics and provide succinct summaries to share with larger team

Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

Excellent oral and written communication skills, demonstrably understanding and communicating with your audience (internal and external); presenting information effectively and succinctly; and communicating openly

Advertising/Marketing agency experience helpful but not required

Automotive experience preferred but not required

Additional Info At FastTek Global, Our Purpose is Our People and Our Planet. We come to work each day and are reminded we are helping people find their success stories. Doing the right thing is our mantra. We act responsibly, give back to the communities we serve and have a little fun along the way.

We have been doing this with pride, dedication and plain, old-fashioned hard work for 24 years!

FastTek Global is a privately held company that is 100% consultant and client focused. We\'ve differentiated ourselves by being fast, flexible, creative and honest. Throw out everything you\'ve heard, seen, or felt about every other IT Consulting company. We do unique things and we do them for Fortune 10, Fortune 500, and technology start-up companies.

Benefits include: Medical and Dental (FastTek pays majority of the medical program), Vision, Personal Time Off (PTO) Program, Long Term Disability (100% paid), Life Insurance (100% paid), 401(k) with immediate vesting and 3% dollar-for-dollar match.

Plus, we have a lucrative employee referral program and an employee recognition culture.

We have been named one of the Top Work Places in Michigan by the Detroit Free Press in 2013–2023.

AI & Hiring Disclosure

We use AI tools to support parts of our hiring process, such as reviewing applications and identifying potential matches. These tools are designed to promote efficiency, consistency, and fairness, and they are always used under human oversight. All personal data collected is used solely for recruitment purposes, and you have the right to know, access, or request deletion of your data at any time, subject to legal limits. If AI will be used in a video interview, you\'ll be informed in advance and asked for your consent, with the option to opt out. Our tools are regularly reviewed to detect potential bias and to ensure compliance with all applicable laws and our commitment to inclusive hiring. To learn more or exercise your rights, please contact us at info@fasttek.com.

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