Content Specialist - Written Content
Douglas Machine Inc., Alexandria, Minnesota, United States, 56308
The Content Specialist is responsible for producing externally focused content that drives qualified traffic, leads and sales by helping to establish our company as the #1 trusted authority in secondary packaging.
ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:
Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement)
Consistently develop content that drives revenue, educates readers and answers key questions of our target audiences.
Publish at least three new written pieces of content per week.
Interview internal subject matter experts and conduct independent research to enable content development.
Edit, proofread and improve other writers’ materials.
Use AI tools to optimize efficiency for the content creation process.
Ensure content development enhances and supports SEO/AEO/GEO efforts for websites.
Construct storyboards to enable video production that support content strategies.
Produce premium content, including eBooks, case studies, whitepapers, etc., used to convert leads.
Nurture, protect and enhance our corporate image and brand.
Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
A passion for writing
Impeccable writing and editorial skills
Excellent interview and interpersonal skills
Curious and thoughtful listening skills
Ability to prioritize and consistently meet deadlines
Collaborative and effective as a team player
Knowledge of content SEO practices and trust signals
Highly proficient in Word, Excel, PowerPoint, Outlook
Strong attention to detail
EDUCATION AND/OR EXPERIENCE: BA/BS in English, Journalism, Public Relations or industry applicable field and/or equivalent content development experience.
OTHER INFORMATION:
All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.
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ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:
Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement)
Consistently develop content that drives revenue, educates readers and answers key questions of our target audiences.
Publish at least three new written pieces of content per week.
Interview internal subject matter experts and conduct independent research to enable content development.
Edit, proofread and improve other writers’ materials.
Use AI tools to optimize efficiency for the content creation process.
Ensure content development enhances and supports SEO/AEO/GEO efforts for websites.
Construct storyboards to enable video production that support content strategies.
Produce premium content, including eBooks, case studies, whitepapers, etc., used to convert leads.
Nurture, protect and enhance our corporate image and brand.
Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
A passion for writing
Impeccable writing and editorial skills
Excellent interview and interpersonal skills
Curious and thoughtful listening skills
Ability to prioritize and consistently meet deadlines
Collaborative and effective as a team player
Knowledge of content SEO practices and trust signals
Highly proficient in Word, Excel, PowerPoint, Outlook
Strong attention to detail
EDUCATION AND/OR EXPERIENCE: BA/BS in English, Journalism, Public Relations or industry applicable field and/or equivalent content development experience.
OTHER INFORMATION:
All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.
#J-18808-Ljbffr