Responsibilities
Develop and execute lead generation strategies across digital and offline channels to support pipeline and revenue growth Actively manage leads through the funnel, ensuring effective qualification, nurturing, and handoff to Sales Partner with Sales leadership to improve lead quality, conversion rates, and pipeline performance Own marketing-sourced pipeline contribution and support revenue growth targets Plan and execute go-to-market strategies for new product launches Create and manage integrated marketing campaigns to drive product awareness, engagement, and adoption Develop campaigns focused on increasing web traffic, engagement, and conversion effectiveness Oversee digital marketing activities, including SEO, SEM, email, paid media, and website optimization Requirements
Strong commercial acumen with the ability to align marketing execution to revenue outcomes Proven experience in demand generation, digital marketing, and integrated campaign execution Data-driven mindset with the ability to use analytics to guide decisions and prioritize investment Effective cross-functional partner to Sales and Commercial leadership Strong brand, messaging, and storytelling discipline with a focus on commercial impact High level of execution rigor, organization, and accountability Benefits
Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share Best-in-class 401K plan with zero vesting and up to 6% contribution matching 14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent) 4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent) Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups PTO, encompassing inclusive holidays Career Development opportunities (IMI’s ‘Catalyst’ Program) Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.
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Develop and execute lead generation strategies across digital and offline channels to support pipeline and revenue growth Actively manage leads through the funnel, ensuring effective qualification, nurturing, and handoff to Sales Partner with Sales leadership to improve lead quality, conversion rates, and pipeline performance Own marketing-sourced pipeline contribution and support revenue growth targets Plan and execute go-to-market strategies for new product launches Create and manage integrated marketing campaigns to drive product awareness, engagement, and adoption Develop campaigns focused on increasing web traffic, engagement, and conversion effectiveness Oversee digital marketing activities, including SEO, SEM, email, paid media, and website optimization Requirements
Strong commercial acumen with the ability to align marketing execution to revenue outcomes Proven experience in demand generation, digital marketing, and integrated campaign execution Data-driven mindset with the ability to use analytics to guide decisions and prioritize investment Effective cross-functional partner to Sales and Commercial leadership Strong brand, messaging, and storytelling discipline with a focus on commercial impact High level of execution rigor, organization, and accountability Benefits
Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share Best-in-class 401K plan with zero vesting and up to 6% contribution matching 14-week maternity leave at full pay following one year of service (Adoption benefits are equivalent) 4-week paternity leave at full pay following one year of service (Adoption benefits are equivalent) Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups PTO, encompassing inclusive holidays Career Development opportunities (IMI’s ‘Catalyst’ Program) Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.
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