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Product Marketing Director

SalaryGuide, Austin

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Responsibilities

  • Drive the vision and Strategic Plan ( STRAP ) process by defining long-term strategic market focuses, portfolio recommendations with Product Managers and go-to-market approach with Sales over a five-year horizon.
  • Ensure proper alignment of the strategy with business goals , market trends and customer's needs by conducting segmentation based on application, customer type, geography and quantifying Total Addressable Market and Serviceable Addressable Market ( TAM and SAM )
  • Lead market research, competitive intelligence , and customer insights to identify emerging opportunities and determine market size, drivers and barriers.
  • Develop and implement Annual Operating Plan ( AOP ) commitments and ensure long-term profitable segment growth.
  • Orchestrate strategic customer engagements (e.g. Voice of Customer - VoC ) with input from Subject Matter Experts (SME's) across Lab Automation, Digital Science, and other divisions.
  • Build and articulate business cases , opportunity assessment and value propositions that highlight the benefits of connected physical and data workflows including AI-enabled capabilities. Provide data-driven recommendations to inform Go/No-GO decisions and prioritize initiatives based on impact and strategic value.
  • Drive strategic and technical collaboration between DSAS and third-party partners to leverage best-in class technologies aligned with overall DSAS strategy.
  • Champion a growth mindset and support organizational change initiatives by guiding teams through strategic transitions and promoting data-driven decision-making.

Benefits

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
  • Accident and life insurance, and short- and long-term disability in accordance with company policy
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

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