Paid Media Specialist - Wing Assistant
Wing Assistant - India, Berkeley, California, United States, 94709
Overview
Paid Media Specialist (Remote)
Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.
And we’re looking for a Paid Media Specialist to start immediately!
Disclaimer:
This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!
Responsibilities
Define and oversee the full performance marketing strategy aligned with business goals
Manage multi-channel paid media operations, ensuring alignment with growth KPIs
Lead high-scale campaign tests and implement automation for optimization
Forecast budgets, manage pacing, and track ROI across all channels
Mentor and develop team members in campaign management and analysis
Integrate performance data with CRM, analytics, and business reporting systems
Monitor new technologies, privacy changes, and platform algorithms to guide the company’s paid media evolution
Report campaign performance and strategic recommendations directly to senior management
Plan and execute end-to-end paid campaigns across multiple platforms
Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate)
Design and execute creative and audience tests to identify scalable tactics
Analyze campaign results, identify performance patterns, and refine strategies
Manage campaign budgets, pacing, and channel allocations
Provide performance reports with actionable insights to stakeholders
Collaborate closely with design, content, and analytics teams to align on creative and conversion goals
Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives)
Monitor campaign performance daily or weekly; flag anomalies or underperforming ads
Execute simple optimizations (pause poor performers, adjust bids, refresh creatives)
Coordinate with creative and content teams for ad assets and copy
Generate basic campaign performance reports and track KPIs
Stay updated on advertising platform changes, trends, and best practices
Maintain organized campaign documentation and budget trackers
Qualifications
Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift
Technical Requirements
USB Headset with Noise Cancellation feature
Working Webcam
Computer with at least 1.8 GHz processor and at least 4GB RAM
Main Internet Service Speed: at least 25 Mbps cable connection
Backup Internet Service Speed: at least 10 Mbps
Specific Requirements
Google Ads, Meta Ads Manager, TikTok Ads, (sometimes Pinterest / Reddit Ads)
Google Analytics / GA4
Google Tag Manager
Ad reporting/dashboards (Supermetrics, internal dashboards)
Project management tools (Asana, Trello, Monday.com)
Budget pacing/bid automation tools/scripts
Benefits
Health Insurance (HMO)
Performance Incentives
Job Security and Stability
Paid Training
Inclusive Culture
Upskilling Opportunities
100% Work-From-Home
Exceptionally Supportive Team
Opportunities for Career Growth
Fun Work Environment
Holiday & Overtime Pay
Schedule:
US work hours (20-40 hours per week)
Location:
This is a remote job
#J-18808-Ljbffr
Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.
And we’re looking for a Paid Media Specialist to start immediately!
Disclaimer:
This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!
Responsibilities
Define and oversee the full performance marketing strategy aligned with business goals
Manage multi-channel paid media operations, ensuring alignment with growth KPIs
Lead high-scale campaign tests and implement automation for optimization
Forecast budgets, manage pacing, and track ROI across all channels
Mentor and develop team members in campaign management and analysis
Integrate performance data with CRM, analytics, and business reporting systems
Monitor new technologies, privacy changes, and platform algorithms to guide the company’s paid media evolution
Report campaign performance and strategic recommendations directly to senior management
Plan and execute end-to-end paid campaigns across multiple platforms
Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate)
Design and execute creative and audience tests to identify scalable tactics
Analyze campaign results, identify performance patterns, and refine strategies
Manage campaign budgets, pacing, and channel allocations
Provide performance reports with actionable insights to stakeholders
Collaborate closely with design, content, and analytics teams to align on creative and conversion goals
Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives)
Monitor campaign performance daily or weekly; flag anomalies or underperforming ads
Execute simple optimizations (pause poor performers, adjust bids, refresh creatives)
Coordinate with creative and content teams for ad assets and copy
Generate basic campaign performance reports and track KPIs
Stay updated on advertising platform changes, trends, and best practices
Maintain organized campaign documentation and budget trackers
Qualifications
Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift
Technical Requirements
USB Headset with Noise Cancellation feature
Working Webcam
Computer with at least 1.8 GHz processor and at least 4GB RAM
Main Internet Service Speed: at least 25 Mbps cable connection
Backup Internet Service Speed: at least 10 Mbps
Specific Requirements
Google Ads, Meta Ads Manager, TikTok Ads, (sometimes Pinterest / Reddit Ads)
Google Analytics / GA4
Google Tag Manager
Ad reporting/dashboards (Supermetrics, internal dashboards)
Project management tools (Asana, Trello, Monday.com)
Budget pacing/bid automation tools/scripts
Benefits
Health Insurance (HMO)
Performance Incentives
Job Security and Stability
Paid Training
Inclusive Culture
Upskilling Opportunities
100% Work-From-Home
Exceptionally Supportive Team
Opportunities for Career Growth
Fun Work Environment
Holiday & Overtime Pay
Schedule:
US work hours (20-40 hours per week)
Location:
This is a remote job
#J-18808-Ljbffr