Job Description
Position Summary
The Associate Vice President, Ticketing and Revenue Generation provides executive leadership for ticket operations, CRM, and business analytics at the University of South Florida. This role is responsible for elevating ticketing strategy, sales support, and data-driven decision-making to best-in-class industry standards while driving revenue growth and customer engagement across all sports. The position requires a results-driven leader with a team-first mindset, exceptional organizational skills, and a strong ability to collaborate across departments.
Responsibilities
Key Responsibilities
Ticket Operations & Revenue Strategy
- Lead a solution-oriented ticket operations department that advances departmental and institutional revenue objectives.
- Serve as the primary point of contact for all ticketing partners, including primary and secondary distribution platforms.
- Proactively monitor industry best practices and emerging trends to ensure USF Athletics remains at the forefront of ticketing innovation.
- Assist in the development and management of the department’s annual budget and business plan.
- Lead the CRM and business analytics teams in support of ticket sales, annual fund, sponsorship, and broader athletics initiatives.
- Analyze historical and current sales data and performance metrics to inform future sales campaigns, pricing strategies, and new lead sources.
- Develop dashboards and virtual CRM reports to track campaign performance, productivity, and revenue outcomes.
- Oversee daily revenue tracking and campaign management, ensuring accurate and timely reporting.
- Collaborate with key stakeholders to develop and implement integrated ticketing, sales, and service strategies that maximize revenue and customer satisfaction.
- Support outbound sales efforts by providing strategic insights, lead development, and operational alignment.
- Develop and execute strategic renewal campaigns utilizing omnichannel touchpoints, with a focus on retaining at-risk accounts.
- In coordination with the Bulls Club and Marketing, design and implement annual fund solicitation and engagement campaigns.
- Foster a strong, collaborative, and cohesive culture across ticketing, CRM, analytics, and sales support teams.
- Participate in organizational planning meetings to identify revenue opportunities and align cross-departmental strategies.
- Communicate ticket sales performance, renewals, and revenue trends regularly to executive leadership and key stakeholders.
Other Duties
- Perform other duties and responsibilities as assigned.
Qualifications
Minimum Qualifications
- Minimum of 5 years of experience in ticket operations.
- Demonstrated proficiency with CRM platforms (Salesforce, Microsoft Dynamics) and ticketing systems.
- Strong professional and interpersonal communication skills, with the ability to engage effectively across all levels of the organization.
- Demonstrated ability to balance strategic vision with detailed execution.
Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
Senate Bill 1310 - The Florida Senate is conditional upon meeting all employment eligibility requirements in the U.S. Substitution of Work Experience for Postsecondary Education Requirements. A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
- (a) Two years of direct experience for an associate degree;
- (b) Four years of direct experience for a bachelor’s degree;
- (c) Six years of direct experience for a master’s degree;
- (d) Seven years of direct experience for a professional degree; or
- (e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment. Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Preferred Qualifications
- 3+ years of management experience.
- Strong understanding of data analytics, reporting, and performance metrics.
- Proven ability to lead teams in fast-paced, revenue-driven environments.
- Exceptional organizational, problem-solving, and creative thinking skills.
About Us
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU). With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws: The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process. The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
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