Director of Brand & Social (Multi-Property)
RAM Hotels, Columbus, Georgia, United States, 31900
Overview
Director of Brand & Social (Multi-Property)
Company:
RAM Hotels
Reports To:
Director of Food & Beverage
Status:
Full-Time, Exempt
Scope:
Brand voice, social media, content systems, and photography direction across F&B outlets
Location:
Multi-property (field-based with periodic travel)
Position Summary
The Director of Brand & Social is responsible for creating a consistent, high-performing content and social media system across RAM Hotels’ food and beverage outlets. This role owns brand voice, content standards, and publishing cadence, and builds a repeatable production engine that supports both brand-standard outlets and signature restaurant concepts.
This position is designed to reduce piecemeal marketing spend and eliminate brand drift by centralizing strategy, creative direction, and performance reporting. The Director partners closely with property teams to enable day-to-day content capture while producing and curating hero assets through scheduled, tiered photo sessions and select external partnerships.
Responsibilities Brand Governance and Voice
Own and maintain brand voice, tone, and visual standards for each outlet and concept.
Create and enforce content guidelines (do-and-don't standards) to protect brand consistency.
Partner with Operations and Events leadership to ensure campaigns are executable and aligned with guest experience.
Social Strategy, Cadence and Publishing
Build quarterly and monthly content calendars by outlet and daypart (breakfast, bar, dinner, events).
Establish posting cadence standards and ensure on-time execution across all properties.
Own community management standards (response time, tone, escalation rules) and train property teams as needed.
Content Production and Photography Direction
Develop a tiered content production model (light-touch vs high-touch concepts) with scheduled photo sessions.
Plan and execute structured on-site shoots (shot lists, styling guidance, run-of-show, deliverables).
Maintain a centralized asset library with naming conventions and approved-use rules.
Manage external creative partners (photographers, videographers, agencies) for major launches or campaigns when required.
Property Enablement and Training
Train GMs and outlet leaders on simple, repeatable content capture for daily stories and in-the-moment highlights.
Provide templates for promotions, specials, menus, and event announcements.
Create a feedback loop so property teams can request assets and support without creating ad-hoc chaos.
Performance Reporting
Track and report KPIs (reach, engagement, follower growth, campaign performance, reservation/click actions where available).
Identify what content converts and refine standards to improve performance over time.
Provide monthly executive summaries with wins, gaps, and next-30-day priorities.
Qualifications Required
5+ years in brand, social media, or content leadership (hospitality preferred).
Proven ability to build and run a multi-location content engine with clear standards.
Strong copywriting and editing skills with a consistent voice.
Demonstrated ability to manage vendors, timelines, and production deliverables.
Comfortable working with both creative and operations teams in a fast-moving environment.
Preferred
Food, beverage, and hospitality portfolio experience (restaurants and/or hotels).
Professional photography capability (commercial hospitality standards) or strong creative direction skills.
Experience coordinating shoots, styling, and post-production workflows.
Key Attributes
Brand-protective and detail-oriented
Strong taste level with practical execution discipline
Systems thinker (process over heroics)
Able to coach and influence without direct authority
Compensation and Benefits
Salary range: $70,000 - $90,000 (based on experience and scope)
Bonus: Performance-based incentive tied to campaign execution and KPI growth
Benefits: Full RAM Hotels benefits package
Travel: Mileage reimbursement for multi-property travel
Role Intent This role centralizes brand and social execution to create consistency, speed, and leverage across RAM’s portfolio. The Director of Brand & Social enables property teams to execute daily content reliably while delivering strategic, high-quality hero assets through a repeatable, tiered production system.
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Company:
RAM Hotels
Reports To:
Director of Food & Beverage
Status:
Full-Time, Exempt
Scope:
Brand voice, social media, content systems, and photography direction across F&B outlets
Location:
Multi-property (field-based with periodic travel)
Position Summary
The Director of Brand & Social is responsible for creating a consistent, high-performing content and social media system across RAM Hotels’ food and beverage outlets. This role owns brand voice, content standards, and publishing cadence, and builds a repeatable production engine that supports both brand-standard outlets and signature restaurant concepts.
This position is designed to reduce piecemeal marketing spend and eliminate brand drift by centralizing strategy, creative direction, and performance reporting. The Director partners closely with property teams to enable day-to-day content capture while producing and curating hero assets through scheduled, tiered photo sessions and select external partnerships.
Responsibilities Brand Governance and Voice
Own and maintain brand voice, tone, and visual standards for each outlet and concept.
Create and enforce content guidelines (do-and-don't standards) to protect brand consistency.
Partner with Operations and Events leadership to ensure campaigns are executable and aligned with guest experience.
Social Strategy, Cadence and Publishing
Build quarterly and monthly content calendars by outlet and daypart (breakfast, bar, dinner, events).
Establish posting cadence standards and ensure on-time execution across all properties.
Own community management standards (response time, tone, escalation rules) and train property teams as needed.
Content Production and Photography Direction
Develop a tiered content production model (light-touch vs high-touch concepts) with scheduled photo sessions.
Plan and execute structured on-site shoots (shot lists, styling guidance, run-of-show, deliverables).
Maintain a centralized asset library with naming conventions and approved-use rules.
Manage external creative partners (photographers, videographers, agencies) for major launches or campaigns when required.
Property Enablement and Training
Train GMs and outlet leaders on simple, repeatable content capture for daily stories and in-the-moment highlights.
Provide templates for promotions, specials, menus, and event announcements.
Create a feedback loop so property teams can request assets and support without creating ad-hoc chaos.
Performance Reporting
Track and report KPIs (reach, engagement, follower growth, campaign performance, reservation/click actions where available).
Identify what content converts and refine standards to improve performance over time.
Provide monthly executive summaries with wins, gaps, and next-30-day priorities.
Qualifications Required
5+ years in brand, social media, or content leadership (hospitality preferred).
Proven ability to build and run a multi-location content engine with clear standards.
Strong copywriting and editing skills with a consistent voice.
Demonstrated ability to manage vendors, timelines, and production deliverables.
Comfortable working with both creative and operations teams in a fast-moving environment.
Preferred
Food, beverage, and hospitality portfolio experience (restaurants and/or hotels).
Professional photography capability (commercial hospitality standards) or strong creative direction skills.
Experience coordinating shoots, styling, and post-production workflows.
Key Attributes
Brand-protective and detail-oriented
Strong taste level with practical execution discipline
Systems thinker (process over heroics)
Able to coach and influence without direct authority
Compensation and Benefits
Salary range: $70,000 - $90,000 (based on experience and scope)
Bonus: Performance-based incentive tied to campaign execution and KPI growth
Benefits: Full RAM Hotels benefits package
Travel: Mileage reimbursement for multi-property travel
Role Intent This role centralizes brand and social execution to create consistency, speed, and leverage across RAM’s portfolio. The Director of Brand & Social enables property teams to execute daily content reliably while delivering strategic, high-quality hero assets through a repeatable, tiered production system.
#J-18808-Ljbffr