Marketing Technology Specialist (Hybrid)
Winnebago Comprehensive Healthcare System, Winnebago, Nebraska, United States, 68071
225 S Bluff St, Winnebago, NE 68071, USA
Job Description
Posted Friday, January 23, 2026 at 6:00 AM Overview
Position details and responsibilities for the communications role within WCHS, including brand management, social media, and written communications across electronic health record platforms. Responsibilities
Lead organic and paid social media efforts to grow engagement and support campaigns and strategic goals. Identify needs and recommend opportunities to create simple, accurate, and impactful messaging. Collaborate with and activate team members to execute strategic website, campaigns, public relations, and digital efforts. Act as the secondary support to the Communications Manager with executive and organizational planning, reporting, and crisis communication efforts. Develop, manage, and execute communications plans across all electronic health record platforms to reach audiences within budget and aligned with strategic goals. Analyze performance data of all efforts to provide insights and recommendations to guide strategy and communication for the organization. Support the team and graphic designer in leading brand management efforts, creating graphics and videos to advance the consistent perception of WCHS to internal and external audiences. Act as brand liaison to ensure consistent brand voice, vision, and aesthetics; develop and promote branding initiatives aligned with mission, vision, and values; manage brand standards internally and externally. Work with a team to develop and maintain website and social media strategies and to drive engagement and traffic from all social channels. Collaborate on driving traffic to, supporting, and covering all organizational events. Assist with team, departmental, and organizational strategies as needed. Required Qualifications / Skills
Physical Requirements
Normal to light office work with the ability to lift up to 10 lbs. Regularly required to walk, stand, and sit for extended periods; use hands to operate computer keyboard, phone, and office equipment. Regularly required to talk and hear during daily duties. Cognitive Requirements
Reasoning and analytic skills Works with minimal supervision Language Requirements
Ability to read, write, and speak English fluently. Ability to express oneself verbally and in writing in a professional manner. Certificates, Licenses & Registrations
All applicants will comply with 45 CFR 1301, Subpart D, Section 1301.31, C and D, which require all prospective employees to sign a declaration regarding arrests and convictions of child abuse or violent felonies and to comply with PL 101-630 and PL 101-637 regarding criminal records checks. Notice
WCHS is an equal opportunity employer. Employment practices are free of discrimination. As provided by Federal Law, qualified Native American applicants shall receive preference over non-Native American applicants. In the absence of qualified Native American applicants, consideration will be given to all other applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, marital status, veteran status, genetic information, disability or any other reason prohibited by law in the provision of employment opportunities and benefits. WCHS participates in E-Verify.
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Posted Friday, January 23, 2026 at 6:00 AM Overview
Position details and responsibilities for the communications role within WCHS, including brand management, social media, and written communications across electronic health record platforms. Responsibilities
Lead organic and paid social media efforts to grow engagement and support campaigns and strategic goals. Identify needs and recommend opportunities to create simple, accurate, and impactful messaging. Collaborate with and activate team members to execute strategic website, campaigns, public relations, and digital efforts. Act as the secondary support to the Communications Manager with executive and organizational planning, reporting, and crisis communication efforts. Develop, manage, and execute communications plans across all electronic health record platforms to reach audiences within budget and aligned with strategic goals. Analyze performance data of all efforts to provide insights and recommendations to guide strategy and communication for the organization. Support the team and graphic designer in leading brand management efforts, creating graphics and videos to advance the consistent perception of WCHS to internal and external audiences. Act as brand liaison to ensure consistent brand voice, vision, and aesthetics; develop and promote branding initiatives aligned with mission, vision, and values; manage brand standards internally and externally. Work with a team to develop and maintain website and social media strategies and to drive engagement and traffic from all social channels. Collaborate on driving traffic to, supporting, and covering all organizational events. Assist with team, departmental, and organizational strategies as needed. Required Qualifications / Skills
Physical Requirements
Normal to light office work with the ability to lift up to 10 lbs. Regularly required to walk, stand, and sit for extended periods; use hands to operate computer keyboard, phone, and office equipment. Regularly required to talk and hear during daily duties. Cognitive Requirements
Reasoning and analytic skills Works with minimal supervision Language Requirements
Ability to read, write, and speak English fluently. Ability to express oneself verbally and in writing in a professional manner. Certificates, Licenses & Registrations
All applicants will comply with 45 CFR 1301, Subpart D, Section 1301.31, C and D, which require all prospective employees to sign a declaration regarding arrests and convictions of child abuse or violent felonies and to comply with PL 101-630 and PL 101-637 regarding criminal records checks. Notice
WCHS is an equal opportunity employer. Employment practices are free of discrimination. As provided by Federal Law, qualified Native American applicants shall receive preference over non-Native American applicants. In the absence of qualified Native American applicants, consideration will be given to all other applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, marital status, veteran status, genetic information, disability or any other reason prohibited by law in the provision of employment opportunities and benefits. WCHS participates in E-Verify.
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