Helen of Troy
Overview
Beauty & Wellness
division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you''ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position
Retention Manager, Curlsmith Department
Marketing for Curlsmith Work Location
Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule
At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Schedule may vary based on business needs and manager expectations. What you will be doing
Creative & analytical with strong consumer insight and meticulous attention to detail, this role manages the key channels which communicate directly with Curlsmith’s consumers. Acting as a strategic driver of engagement and retention, the role has a strong dotted-line relationship with Organic Social, another critical direct communication channel. Focused on building 1st party data and audience engagement, drive frequency and value of repeat purchases. Working closely with the DTC eCommerce team, broader marketing team, product reviews and customer service to build customer LTV. Responsibilities
Own the customer retention strategy, including reporting and optimizing KPIs to drive customer lifetime value and reduce churn. Build a deep understanding of the customer base to improve segmentation, targeting, and personalization across all channels. Lead the delivery of a testing and optimization roadmap, partnering with internal teams and agencies to improve all customer touchpoints. Collaborate cross‑functionally with Marketing, Customer Service, Sales, and Product teams to scale automation opportunities and deploy winning strategies. Set objectives and execute initiatives related to product and service reviews, product Q&As, and NPS. Manage agencies to maximize ROI on tools, services, and performance oversight. Email & SMS Campaign Planning
Review and optimize the existing loyalty program and subscription scheme to maximize engagement and retention. Develop and manage email campaigns and automated flows, overseeing all content and campaign development. Collaborate with internal and external creative resources; strong copywriting skills are essential due to limited internal support. Work with the DTC team to ensure email/SMS initiatives deliver both commercial and engagement objectives. Loyalty & Subscriptions
Create and implement annual strategies to grow loyalty and subscription programs beyond established targets. Leverage loyalty data to strengthen Curlsmith.com’s differentiation and improve customer retention and lifetime value. Continuously enhance and optimize the subscription program for best-in-class performance and customer retention. Analytics & Goal Setting
Measure and report on channel performance metrics, list growth, and cohort performance. Manage weekly and monthly performance forecasts and KPIs. Partner with Customer Service to monitor consumer feedback (NPS) and fulfillment reporting, ensuring a superior customer experience. Team Partnership & Accountability
Partner closely with roles and teams across the Prestige Beauty portfolio to influence marketing strategies that align with shared DTC goals. Provide indirect leadership to Digital Experience team members, supporting best-in-class eCommerce customer experiences. Foster strong practices in time management, communication, and cross-functional teamwork. Skills needed to be successful in this role
Strong analytical mindset with experience in CRM, retention marketing, lifecycle management, and customer-level forecasting (cohorts, LTV, segmentation, RFM). Proficient with email/SMS marketing platforms and personalization tactics, with a passion for understanding consumer behavior and driving engagement. Demonstrated experience driving eCommerce revenue in prior relevant roles, with the ability to interpret data and act on results. Effective collaborator with experience directly or indirectly mentoring teams and building strong cross-functional relationships. Solid understanding of digital marketing and the marketing technology landscape (a plus). Highly organized with the ability to manage multiple projects, adapt to change, and maintain a proactive, “can‑do” mindset. Excellent written, verbal, presentation, and cross-team communication skills. Ability to maintain confidentiality, work well with others, and thrive in a fast-paced environment. Minimum Qualifications
Bachelor’s degree 7+ years of experience in CRM/Digital Marketing/Direct Marketing ESP platform experience (Test and optimization) Creating strategy that drives to customer retention targets including loyalty & subscriptions Experience working with ecommerce platforms (like Shopify) Experience with automation tools and test-and-learn frameworks Authorized to work in the United States on a full-time basis In Massachusetts, the standard base pay range for this role is $82,170 - 102,712 annually. This base pay range is specific to Massachusetts, and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, with brands including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
#J-18808-Ljbffr
Beauty & Wellness
division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. Look around your home, and you''ll find us everywhere—in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position
Retention Manager, Curlsmith Department
Marketing for Curlsmith Work Location
Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule
At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Schedule may vary based on business needs and manager expectations. What you will be doing
Creative & analytical with strong consumer insight and meticulous attention to detail, this role manages the key channels which communicate directly with Curlsmith’s consumers. Acting as a strategic driver of engagement and retention, the role has a strong dotted-line relationship with Organic Social, another critical direct communication channel. Focused on building 1st party data and audience engagement, drive frequency and value of repeat purchases. Working closely with the DTC eCommerce team, broader marketing team, product reviews and customer service to build customer LTV. Responsibilities
Own the customer retention strategy, including reporting and optimizing KPIs to drive customer lifetime value and reduce churn. Build a deep understanding of the customer base to improve segmentation, targeting, and personalization across all channels. Lead the delivery of a testing and optimization roadmap, partnering with internal teams and agencies to improve all customer touchpoints. Collaborate cross‑functionally with Marketing, Customer Service, Sales, and Product teams to scale automation opportunities and deploy winning strategies. Set objectives and execute initiatives related to product and service reviews, product Q&As, and NPS. Manage agencies to maximize ROI on tools, services, and performance oversight. Email & SMS Campaign Planning
Review and optimize the existing loyalty program and subscription scheme to maximize engagement and retention. Develop and manage email campaigns and automated flows, overseeing all content and campaign development. Collaborate with internal and external creative resources; strong copywriting skills are essential due to limited internal support. Work with the DTC team to ensure email/SMS initiatives deliver both commercial and engagement objectives. Loyalty & Subscriptions
Create and implement annual strategies to grow loyalty and subscription programs beyond established targets. Leverage loyalty data to strengthen Curlsmith.com’s differentiation and improve customer retention and lifetime value. Continuously enhance and optimize the subscription program for best-in-class performance and customer retention. Analytics & Goal Setting
Measure and report on channel performance metrics, list growth, and cohort performance. Manage weekly and monthly performance forecasts and KPIs. Partner with Customer Service to monitor consumer feedback (NPS) and fulfillment reporting, ensuring a superior customer experience. Team Partnership & Accountability
Partner closely with roles and teams across the Prestige Beauty portfolio to influence marketing strategies that align with shared DTC goals. Provide indirect leadership to Digital Experience team members, supporting best-in-class eCommerce customer experiences. Foster strong practices in time management, communication, and cross-functional teamwork. Skills needed to be successful in this role
Strong analytical mindset with experience in CRM, retention marketing, lifecycle management, and customer-level forecasting (cohorts, LTV, segmentation, RFM). Proficient with email/SMS marketing platforms and personalization tactics, with a passion for understanding consumer behavior and driving engagement. Demonstrated experience driving eCommerce revenue in prior relevant roles, with the ability to interpret data and act on results. Effective collaborator with experience directly or indirectly mentoring teams and building strong cross-functional relationships. Solid understanding of digital marketing and the marketing technology landscape (a plus). Highly organized with the ability to manage multiple projects, adapt to change, and maintain a proactive, “can‑do” mindset. Excellent written, verbal, presentation, and cross-team communication skills. Ability to maintain confidentiality, work well with others, and thrive in a fast-paced environment. Minimum Qualifications
Bachelor’s degree 7+ years of experience in CRM/Digital Marketing/Direct Marketing ESP platform experience (Test and optimization) Creating strategy that drives to customer retention targets including loyalty & subscriptions Experience working with ecommerce platforms (like Shopify) Experience with automation tools and test-and-learn frameworks Authorized to work in the United States on a full-time basis In Massachusetts, the standard base pay range for this role is $82,170 - 102,712 annually. This base pay range is specific to Massachusetts, and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, with brands including OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
#J-18808-Ljbffr