馃専 About Us
At 8020REI , youll shape the future of data and growth in real estate investment. Youll lead the brand and architect a repeatable, data-driven demand enginepartnering across Sales, Product, and CS to turn insight into measurable pipeline and revenue.
Core Values at 8020REI
- Lead with Innovation: We optimize everything, consistently pushing for innovation. If theres an opportunity to improve, thats how we roll.
- Weve Got Your Back: We lighten the load, do more with less, and inspire long-term partnerships with an unbeatable wow factor.
- Our Word is Our Bond: We honor our promises, hold ourselves accountable, and do the right thing even when nobodys looking.
- We Are Limitless: On an individual level, we are intrinsically motivated, take ownership of our performance, and never stop striving for growth.
- Bring Your A-Game: We prioritize self-care and putting family first, which ensures we can consistently show up as All-stars for our team and clients.
馃搱 Role Overview
Were seeking a results-driven, strategic leader to own the brand and build a repeatable demand engine across content, paid media, lifecycle, and partnerships. Youll design the strategy, create the operating system (cadences, KPIs, budgets), and lead execution with a player-coach mindset. Youll collaborate closely with Sales (SDRs sit in Sales; Marketing drives strategy, messaging, and feedback loops), Product, and CS to ensure our story resonates and converts.
馃Л What Youll Own
Brand Strategy
Strategic Experience: Bring proven experience creating brand strategies that win in competitive SaaS marketsdifferentiated positioning with measurable business impact.
Vision Alignment: Align identity, voice, and creative taste with company vision and leadership preferences; raise the bar on landing pages, scripts, ads, and creative angles.
Keep It Current: Audit, refine, and scale the brand system as we grow; ensure consistency across all touchpoints.
Cross-Functional Alignment: Partner with Sales and Product to define/refine ICP , segmentation, GTM, and Fit criteria . Keep messaging anchored in customer reality.
Process Creation & Planning (Data-Driven Systems)
Own the annual/quarterly marketing plan , budget , and KPI tree ; turn strategy into systems (briefs, cadences, QA checklists).
Establish a clear measurement framework (pipeline, CAC, MQL volume/quality, channel ROI) and report itto leadership.
Build, coach, and lead a high-performing marketing team , with the documentation, standards, and rhythms to scale.
Design strategies that improve cost efficiency while hitting monthly/quarterly volume targets.
Marketing Execution
Content Engine: Drive high-impact content case studies, landing pages, scripts, email campaigns, video ads with rigorous A/B testing across creative and copy.
Paid Media: Scale and optimize Google & Meta (currently $35k+/mo ) while piloting new channels with ROI discipline.
Nurturing Leads: Collaborate closely with SDRs (in Sales) to lift booking and attendance ratesclosed feedback loop on messaging and targeting.
Lifecycle & Outreach: Own lifecycle playbooks (email/SMS) and direct mail/guides to improve activation, upsell, and lead quality.
Partnerships & Affiliates: Manage the partnerships ecosystem end-to-end (tiering, onboarding, enablement) to deliver material, trackable revenue.
Ideal Candidate Profile
Were looking for a builder who thrives in fast-paced, high-growth SaaS and takes full ownership of outcomes.
Extreme Ownership: You dont blame the market or the toolsyou deliver.
Proven Scaler: Youve helped take B2B SaaS from ~$5M to ~$20M ARR and know how to unlock the next level.
Player-Coach: You set VP-level strategy and roll up your sleeves to ship.
Data Storyteller: You turn performance data into decisions (SQL/BI a plus) and defend strategy and budget with ROI models .
Partnerships Builder: Youve built and scaled affiliate/channel programs that convert.
馃巵 What We Offer
Competitive Base Compensation
Performance Bonus
Flex PTO (up to 26 days/year)
Home Office Upgrade Bonus
Health Bonus
Full-time Remote Work (US-based)
Significant growth and team-building opportunity
Ongoing support & budget for skill development
馃殌 Join Us and Build the Engine
If youre a growth-minded marketing leader who wants to own the brand and the demand system end-to-end , wed love to hear from you. Apply now and help us redefine how real estate investors grow with data.
#J-18808-Ljbffr