Marketing Manager Wild State Cider / Birdie
Wild State Cider, Duluth, Minnesota, United States, 55806
About Wild State
At Wild State, we believe life’s too short for bad beverages — and marketing that takes itself too seriously. We’re a team of kind, hardworking people who care about what we make and who we make it with. From our ciders and other beverages to our taproom experience, we focus on creating things people genuinely enjoy and want to be part of. Our taproom is a huge part of how people discover Wild State, and our brands grow best when they feel human, relaxed, and real . We’re looking for a Marketing Manager who gets that instinctively. The Role
This is a hands-on, creative, and very online role. The Marketing Manager will focus on promoting our Duluth taproom and Wild State brands , with an emphasis on social media, email, events, and whatever else helps people connect with us. You’ll be responsible for executing our voice and tone in a way that feels effortless — natural, consistent, and never overthought. You should be comfortable making content in real time : pulling out your phone, filming what’s happening, hopping on camera when it makes sense, and turning that into engaging vertical video. Polished is fine, but authentic matters more. This role is based in Duluth and works closely with the taproom and broader team. What You’ll Do
Create, post, and manage social media content across platforms Film, edit, and publish video for social (mostly shot on your phone) Be comfortable appearing on camera and directing others when needed Understand and execute Wild State’s voice and tone naturally Stay on top of trends, formats, and cultural moments — without chasing everything Write and send email marketing that people actually want to read Promote taproom events, releases, specials, and collaborations Help plan and execute events and community activations Keep messaging relaxed, human, and on-brand Track performance and use basic data to improve what’s working Pitch ideas, try things, learn quickly, repeat Jump in on other marketing projects and duties as needed What We’re Looking For
1–2+ years of marketing experience
(internships, freelance, or legit side projects count) Strong understanding of social media and how people engage with content Comfortable filming on a phone, being on camera, and editing short-form video Familiar with vertical video tools Excellent feel for tone — you know how to sound like us, not like a company Comfortable creating content quickly without overthinking it Trend-aware, curious, and culturally plugged in Organized and able to juggle multiple projects Willing to learn new tools, platforms, and parts of the business Clear communicator and collaborative teammate Kind, easy-going, and reliable Doesn’t take themselves too seriously, but takes the work seriously Based in (or moving to) Duluth No jerks How to Apply
A
cover letter is required — we want to understand who you are, how you think, and why this role sounds like your kind of thing. Huge bonus points
if you include a short video (phone video is perfect) telling us why you’d be great for this role. This isn’t about production value — it’s about personality, tone, and how you show up. Keep it casual. If that sounds fun instead of scary, you’re probably our kind of person. Job Type: Full-time Pay: $50,000.00 – $59,000.00 per year Benefits: 401(k) matching Employee discount Health insurance Paid time off Parental leave Work Location: In person
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At Wild State, we believe life’s too short for bad beverages — and marketing that takes itself too seriously. We’re a team of kind, hardworking people who care about what we make and who we make it with. From our ciders and other beverages to our taproom experience, we focus on creating things people genuinely enjoy and want to be part of. Our taproom is a huge part of how people discover Wild State, and our brands grow best when they feel human, relaxed, and real . We’re looking for a Marketing Manager who gets that instinctively. The Role
This is a hands-on, creative, and very online role. The Marketing Manager will focus on promoting our Duluth taproom and Wild State brands , with an emphasis on social media, email, events, and whatever else helps people connect with us. You’ll be responsible for executing our voice and tone in a way that feels effortless — natural, consistent, and never overthought. You should be comfortable making content in real time : pulling out your phone, filming what’s happening, hopping on camera when it makes sense, and turning that into engaging vertical video. Polished is fine, but authentic matters more. This role is based in Duluth and works closely with the taproom and broader team. What You’ll Do
Create, post, and manage social media content across platforms Film, edit, and publish video for social (mostly shot on your phone) Be comfortable appearing on camera and directing others when needed Understand and execute Wild State’s voice and tone naturally Stay on top of trends, formats, and cultural moments — without chasing everything Write and send email marketing that people actually want to read Promote taproom events, releases, specials, and collaborations Help plan and execute events and community activations Keep messaging relaxed, human, and on-brand Track performance and use basic data to improve what’s working Pitch ideas, try things, learn quickly, repeat Jump in on other marketing projects and duties as needed What We’re Looking For
1–2+ years of marketing experience
(internships, freelance, or legit side projects count) Strong understanding of social media and how people engage with content Comfortable filming on a phone, being on camera, and editing short-form video Familiar with vertical video tools Excellent feel for tone — you know how to sound like us, not like a company Comfortable creating content quickly without overthinking it Trend-aware, curious, and culturally plugged in Organized and able to juggle multiple projects Willing to learn new tools, platforms, and parts of the business Clear communicator and collaborative teammate Kind, easy-going, and reliable Doesn’t take themselves too seriously, but takes the work seriously Based in (or moving to) Duluth No jerks How to Apply
A
cover letter is required — we want to understand who you are, how you think, and why this role sounds like your kind of thing. Huge bonus points
if you include a short video (phone video is perfect) telling us why you’d be great for this role. This isn’t about production value — it’s about personality, tone, and how you show up. Keep it casual. If that sounds fun instead of scary, you’re probably our kind of person. Job Type: Full-time Pay: $50,000.00 – $59,000.00 per year Benefits: 401(k) matching Employee discount Health insurance Paid time off Parental leave Work Location: In person
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