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The Lignum Group

Technical Sales Specialist Job at The Lignum Group in North East

The Lignum Group, North East, CO, US

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About the Role

An industry-leading industrial services provider is seeking an Insulation Growth Lead to drive the expansion, consistency, and profitability of its insulation service line across the Northeast Region. This is a strategic, hybrid sales-and-operations role designed for a senior insulation professional who can operate at both the front end of growth and the back end of execution. You’ll serve as a regional subject-matter expert, growth catalyst, and execution partner, ensuring tight alignment between sales, estimating, commercial operations, and field teams. The role plays a critical part in expanding presence in underpenetrated industrial markets, strengthening estimating discipline, and improving project delivery performance across the region.

Key Responsibilities

1. Growth & Market Development

  • Drive insulation-focused business development across all industrial markets in the Northeast
  • Identify whitespace opportunities, emerging markets, and strategic accounts
  • Support Area Sales Managers and Outside Sales Reps in pursuing new insulation opportunities
  • Develop and execute regional growth plans with clear KPIs and measurable targets

2. Sales Support & Front-End Leadership

  • Partner with sales leadership to qualify opportunities, shape scopes, and strengthen bid strategies
  • Serve as the insulation subject-matter expert in customer meetings, pre-bid discussions, and presentations
  • Provide early-stage design input, constructability guidance, and technical support
  • Promote cross-selling with related service lines such as scaffolding, coatings, and IMP

3. Estimating & Proposal Ownership

  • Own insulation-related bid activity with support from estimating and commercial operations teams
  • Ensure estimates are competitive, accurate, and executable
  • Validate productivity assumptions, crew configurations, and labor strategies
  • Lead scope reviews, pricing discussions, and risk assessments

4. Operational Support & Execution Alignment

  • Support project handoffs, kickoff meetings, and early execution phases
  • Provide insulation-specific expertise to improve safety, productivity, and quality
  • Participate in job reviews, validation processes, and post-project lessons learned
  • Assist with workforce planning, material strategies, and execution readiness

5. Collaboration & Cross-Functional Integration

  • Work closely with sales, estimating, operations, safety, and commercial teams
  • Align insulation growth strategies with other industrial service-line growth leads
  • Build strong relationships with customers, EPCs, general contractors, and internal leadership
  • Support CRM adoption, pipeline accuracy, and commercial discipline

6. Leadership Influence (Without Direct Reports)

  • Act as the regional champion for insulation strategy and technical excellence
  • Mentor sales teams on insulation solutions, targeting, and positioning
  • Promote accountability, urgency, and cross-functional problem-solving

What We’re Looking For

  • 10+ years of insulation, industrial construction, or related service-line experience
  • Strong understanding of insulation systems, productivity models, and industrial workflows
  • Experience supporting or leading estimating, project management, or operations
  • Proven ability to influence teams without formal authority
  • Strong customer-facing communication and presentation skills
  • Ability to translate technical scope into clear commercial value
  • CRM experience (Salesforce preferred)
  • Strong safety-first mindset and knowledge of industry best practices

Key Competencies

  • Technical mastery of industrial insulation
  • Growth-driven and opportunity-focused mindset
  • Strong commercial and pricing acumen
  • Ability to bridge sales intent with execution reality
  • Strategic thinker with disciplined follow-through
  • Trusted advisor to customers and internal stakeholders

What Success Looks Like

  • Measurable growth in insulation revenue and margins across the Northeast
  • Expansion into new markets and strategic customer accounts
  • Improved win rates on insulation opportunities
  • Strong alignment between estimating assumptions and field execution
  • Increased customer satisfaction and repeat business