The Lignum Group is hiring: Technical Sales Application Specialist in North East

About the Role An industry-leading industrial services provider is seeking an Insulation Growth Lead to drive the expansion, consistency, and profitability of its insulation service line across the Northeast Region. This is a strategic, hybrid sales-and-operations role designed for a senior insulation professional who can operate at both the front end of growth and the back end of execution. You’ll serve as a regional subject-matter expert, growth catalyst, and execution partner, ensuring tight alignment between sales, estimating, commercial operations, and field teams. The role plays a critical part in expanding presence in underpenetrated industrial markets, strengthening estimating discipline, and improving project delivery performance across the region. Drive insulation-focused business development across all industrial markets in the Northeast Identify whitespace opportunities, emerging markets, and strategic accounts Support Area Sales Managers and Outside Sales Reps in pursuing new insulation opportunities Sales Support & Front-End Leadership Partner with sales leadership to qualify opportunities, shape scopes, and strengthen bid strategies Serve as the insulation subject-matter expert in customer meetings, pre-bid discussions, and presentations Provide early-stage design input, constructability guidance, and technical support Promote cross-selling with related service lines such as scaffolding, coatings, and IMP Own insulation-related bid activity with support from estimating and commercial operations teams Validate productivity assumptions, crew configurations, and labor strategies Lead scope reviews, pricing discussions, and risk assessments Operational Support & Execution Alignment Support project handoffs, kickoff meetings, and early execution phases Provide insulation-specific expertise to improve safety, productivity, and quality Participate in job reviews, validation processes, and post-project lessons learned Assist with workforce planning, material strategies, and execution readiness Work closely with sales, estimating, operations, safety, and commercial teams Align insulation growth strategies with other industrial service-line growth leads Build strong relationships with customers, EPCs, general contractors, and internal leadership Support CRM adoption, pipeline accuracy, and commercial discipline Mentor sales teams on insulation solutions, targeting, and positioning 10+ years of insulation, industrial construction, or related service-line experience ~ Strong understanding of insulation systems, productivity models, and industrial workflows ~ Experience supporting or leading estimating, project management, or operations ~ Strong customer-facing communication and presentation skills ~ Ability to translate technical scope into clear commercial value ~ CRM experience (Salesforce preferred) ~ Technical mastery of industrial insulation Growth-driven and opportunity-focused mindset Strong commercial and pricing acumen Ability to bridge sales intent with execution reality Trusted advisor to customers and internal stakeholders Measurable growth in insulation revenue and margins across the Northeast Expansion into new markets and strategic customer accounts Improved win rates on insulation opportunities Strong alignment between estimating assumptions and field execution Increased customer satisfaction and repeat business