Technical Sales Specialist Job at The Lignum Group in North East
The Lignum Group, North East, CO, US
About the Role
An industry-leading industrial services provider is seeking an Insulation Growth Lead to drive the expansion, consistency, and profitability of its insulation service line across the Northeast Region. This is a strategic, hybrid sales-and-operations role designed for a senior insulation professional who can operate at both the front end of growth and the back end of execution. You'll serve as a regional subject-matter expert, growth catalyst, and execution partner, ensuring tight alignment between sales, estimating, commercial operations, and field teams. The role plays a critical part in expanding presence in underpenetrated industrial markets, strengthening estimating discipline, and improving project delivery performance across the region.
Key Responsibilities
1. Growth & Market Development
- Drive insulation-focused business development across all industrial markets in the Northeast
- Identify whitespace opportunities, emerging markets, and strategic accounts
- Support Area Sales Managers and Outside Sales Reps in pursuing new insulation opportunities
- Develop and execute regional growth plans with clear KPIs and measurable targets
2. Sales Support & Front-End Leadership
- Partner with sales leadership to qualify opportunities, shape scopes, and strengthen bid strategies
- Serve as the insulation subject-matter expert in customer meetings, pre-bid discussions, and presentations
- Provide early-stage design input, constructability guidance, and technical support
- Promote cross-selling with related service lines such as scaffolding, coatings, and IMP
3. Estimating & Proposal Ownership
- Own insulation-related bid activity with support from estimating and commercial operations teams
- Ensure estimates are competitive, accurate, and executable
- Validate productivity assumptions, crew configurations, and labor strategies
- Lead scope reviews, pricing discussions, and risk assessments
4. Operational Support & Execution Alignment
- Support project handoffs, kickoff meetings, and early execution phases
- Provide insulation-specific expertise to improve safety, productivity, and quality
- Participate in job reviews, validation processes, and post-project lessons learned
- Assist with workforce planning, material strategies, and execution readiness
5. Collaboration & Cross-Functional Integration
- Work closely with sales, estimating, operations, safety, and commercial teams
- Align insulation growth strategies with other industrial service-line growth leads
- Build strong relationships with customers, EPCs, general contractors, and internal leadership
- Support CRM adoption, pipeline accuracy, and commercial discipline
6. Leadership Influence (Without Direct Reports)
- Act as the regional champion for insulation strategy and technical excellence
- Mentor sales teams on insulation solutions, targeting, and positioning
- Promote accountability, urgency, and cross-functional problem-solving
What We're Looking For
- 10+ years of insulation, industrial construction, or related service-line experience
- Strong understanding of insulation systems, productivity models, and industrial workflows
- Experience supporting or leading estimating, project management, or operations
- Proven ability to influence teams without formal authority
- Strong customer-facing communication and presentation skills
- Ability to translate technical scope into clear commercial value
- CRM experience (Salesforce preferred)
- Strong safety-first mindset and knowledge of industry best practices
Key Competencies
- Technical mastery of industrial insulation
- Growth-driven and opportunity-focused mindset
- Strong commercial and pricing acumen
- Ability to bridge sales intent with execution reality
- Strategic thinker with disciplined follow-through
- Trusted advisor to customers and internal stakeholders
What Success Looks Like
- Measurable growth in insulation revenue and margins across the Northeast
- Expansion into new markets and strategic customer accounts
- Improved win rates on insulation opportunities
- Strong alignment between estimating assumptions and field execution
- Increased customer satisfaction and repeat business