Sr. Partner Marketing Technology Alliances Manager
Klaviyo, San Francisco, California, United States, 94199
Overview
At Klaviyo, we value diverse backgrounds and perspectives. If you’re a close but not exact match with the description, we encourage you to apply. This role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution, and focuses on activating our technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments. You’ll collaborate with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform. You’ll work with a range of technology partners across the commerce ecosystem — including platforms and ISVs such as Shopify, WooCommerce, TikTok, Google, and others — to create meaningful value for shared customers. You’ll design and execute co-marketing programs that help partners collaborate meaningfully across Klaviyo’s ecosystem, from the App Marketplace to flagship events like K:Boston, K:Sydney, and K:London. This role partners with Partnerships, Field Marketing, Events, Product Marketing, and Sales to ensure initiatives align with business priorities and deliver tangible outcomes. This is a highly visible, fast-paced marketing role focused on turning partnerships into scalable growth engines. How You'll Make a Difference
Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market Perform other related duties as assigned Who You Are
5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment A forward-thinker who is equally comfortable rolling up your sleeves to execute programs end to end Data-driven and outcomes-focused, using insights and performance metrics to guide decisions and improve results Highly collaborative, with the ability to build trust and influence across internal teams and external partners Accountable and goal-oriented, taking ownership of initiatives and consistently delivering on commitments Strong communicator and storyteller, able to craft compelling joint narratives and represent marketing initiatives with confidence Highly organized, able to manage multiple partners, programs, and timelines simultaneously Comfortable with periodic travel for partner engagements, events, and flagship Klaviyo initiatives We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Important notices: Massachusetts Applicants – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Our salary range reflects the cost of labor across various U.S. geographic markets and the base pay range for this position is $104,000—$156,000 USD, with additional compensation including variable components and benefits. Get to know Klaviyo and our commitment to equal opportunity and data privacy. By clicking Submit Application you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. For more information, see our Job Applicant Privacy Notice.
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At Klaviyo, we value diverse backgrounds and perspectives. If you’re a close but not exact match with the description, we encourage you to apply. This role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution, and focuses on activating our technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments. You’ll collaborate with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform. You’ll work with a range of technology partners across the commerce ecosystem — including platforms and ISVs such as Shopify, WooCommerce, TikTok, Google, and others — to create meaningful value for shared customers. You’ll design and execute co-marketing programs that help partners collaborate meaningfully across Klaviyo’s ecosystem, from the App Marketplace to flagship events like K:Boston, K:Sydney, and K:London. This role partners with Partnerships, Field Marketing, Events, Product Marketing, and Sales to ensure initiatives align with business priorities and deliver tangible outcomes. This is a highly visible, fast-paced marketing role focused on turning partnerships into scalable growth engines. How You'll Make a Difference
Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market Perform other related duties as assigned Who You Are
5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment A forward-thinker who is equally comfortable rolling up your sleeves to execute programs end to end Data-driven and outcomes-focused, using insights and performance metrics to guide decisions and improve results Highly collaborative, with the ability to build trust and influence across internal teams and external partners Accountable and goal-oriented, taking ownership of initiatives and consistently delivering on commitments Strong communicator and storyteller, able to craft compelling joint narratives and represent marketing initiatives with confidence Highly organized, able to manage multiple partners, programs, and timelines simultaneously Comfortable with periodic travel for partner engagements, events, and flagship Klaviyo initiatives We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Important notices: Massachusetts Applicants – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Our salary range reflects the cost of labor across various U.S. geographic markets and the base pay range for this position is $104,000—$156,000 USD, with additional compensation including variable components and benefits. Get to know Klaviyo and our commitment to equal opportunity and data privacy. By clicking Submit Application you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. For more information, see our Job Applicant Privacy Notice.
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