Corporate Communications Senior Manager, Citizenship
Ralph Lauren, New York, New York, us, 10261
About Ralph Lauren
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Laurens reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The companys brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and others, constitute one of the worlds most widely recognized families of consumer brands. Role Overview
Responsible for supporting the Global Corporate Communications Team in executing communications strategies in support of the companys citizenship initiatives. This person will play a key role in helping advance and protect the companys reputation, ensuring consistent communication of Ralph Laurens purpose and values. Specifically, this person will support programs including Design with Intent, the flagship program focused on cultural collaboration in design and marketing; corporate philanthropy; and belonging. The scope spans writing and message development, media relations, thought leadership and issues management. Responsibilities
Developing, maintaining and evolving the companys position and narrative on ongoing and emerging social issues, to include creating frameworks and processes for cross?functional collaboration and evaluation of how the company responds to such issues. Serving as the Corporate Communications representative on the companys Cultural Counsel, providing insight and guidance to the group on matters that could impact the companys reputation. Working as primary GCC point of contact with business partners in the citizenship space including Design With Intent, Belonging & Equity and Social Partnerships & Philanthropy; effectively advising and seeking counsel from key partners in this work including Design, Marketing, Merchandising, and Legal, among others. Collaborating with PR teams to plan and execute announcements and product launches around Ralph Laurens Design With Intent workstreams to include: external communications plan development, crafting of materials such as press releases, messaging and Q&As. Develop thought leadership and stakeholder engagement strategies to secure Ralph Laurens leadership in the cultural sustainability conversation. Engage with press proactively and reactively to manage news coverage of Ralph Laurens corporate citizenship activities, commitments and actions. Identify and manage issues that may negatively impact the companys reputation in the citizenship space. Develop issue briefs, recommended communications strategies, and messaging. Partner with Global Citizenship team to support stakeholder engagement and issues management within the supply chain. Collaborate with global and regional marketing, social and other internal teams the development of external campaigns connected to the companys citizenship programming and messaging. Liaise with employee communications and studio teams to ensure internal messaging is consistent with external strategies and vice versa. Qualifications
Strong storytelling skills stellar persuasive written and verbal communications skills, including interpersonal and presentation skills. Deep understanding of dynamic external landscape and how it intersects with Ralph Laurens business and positioning. Ability to interpret and leverage data, insights and trends to inform work. Superb writing clarity and skills. Passion, grit, proactiveness, curiosity. Strong instincts and ability to prioritize. Ability to manage and advise stakeholders at all levels in the organization. Excellent writer. Collaborative. Extensive knowledge of MS Office Suite (PPT, Word, Excel, SharePoint), with ability to quickly learn other applications, as necessary. Salary range: $85,000 - $136,000 annually. #J-18808-Ljbffr
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Laurens reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The companys brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and others, constitute one of the worlds most widely recognized families of consumer brands. Role Overview
Responsible for supporting the Global Corporate Communications Team in executing communications strategies in support of the companys citizenship initiatives. This person will play a key role in helping advance and protect the companys reputation, ensuring consistent communication of Ralph Laurens purpose and values. Specifically, this person will support programs including Design with Intent, the flagship program focused on cultural collaboration in design and marketing; corporate philanthropy; and belonging. The scope spans writing and message development, media relations, thought leadership and issues management. Responsibilities
Developing, maintaining and evolving the companys position and narrative on ongoing and emerging social issues, to include creating frameworks and processes for cross?functional collaboration and evaluation of how the company responds to such issues. Serving as the Corporate Communications representative on the companys Cultural Counsel, providing insight and guidance to the group on matters that could impact the companys reputation. Working as primary GCC point of contact with business partners in the citizenship space including Design With Intent, Belonging & Equity and Social Partnerships & Philanthropy; effectively advising and seeking counsel from key partners in this work including Design, Marketing, Merchandising, and Legal, among others. Collaborating with PR teams to plan and execute announcements and product launches around Ralph Laurens Design With Intent workstreams to include: external communications plan development, crafting of materials such as press releases, messaging and Q&As. Develop thought leadership and stakeholder engagement strategies to secure Ralph Laurens leadership in the cultural sustainability conversation. Engage with press proactively and reactively to manage news coverage of Ralph Laurens corporate citizenship activities, commitments and actions. Identify and manage issues that may negatively impact the companys reputation in the citizenship space. Develop issue briefs, recommended communications strategies, and messaging. Partner with Global Citizenship team to support stakeholder engagement and issues management within the supply chain. Collaborate with global and regional marketing, social and other internal teams the development of external campaigns connected to the companys citizenship programming and messaging. Liaise with employee communications and studio teams to ensure internal messaging is consistent with external strategies and vice versa. Qualifications
Strong storytelling skills stellar persuasive written and verbal communications skills, including interpersonal and presentation skills. Deep understanding of dynamic external landscape and how it intersects with Ralph Laurens business and positioning. Ability to interpret and leverage data, insights and trends to inform work. Superb writing clarity and skills. Passion, grit, proactiveness, curiosity. Strong instincts and ability to prioritize. Ability to manage and advise stakeholders at all levels in the organization. Excellent writer. Collaborative. Extensive knowledge of MS Office Suite (PPT, Word, Excel, SharePoint), with ability to quickly learn other applications, as necessary. Salary range: $85,000 - $136,000 annually. #J-18808-Ljbffr