Senior Sales Manager - Group

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Senior Sales Manager - Group

role at

Hotel Bennett .

Position Objective
The Senior Sales Manager is responsible for proactively soliciting and handling group-related bookings to drive top line revenue, ensuring financial success of the Hotel. Achieves personal and team related revenue goals. Ensures compliance with Operating Standards to maintain brand integrity.

Essential Job Functions
Sales & Revenue Management

Grows top line revenue by adhering to sales strategy guidelines set forth by the Director of Group Sales and Director of Sales & Marketing

Meets and exceeds individual revenue goals

Manages and grows key accounts and market segments, with a heavy emphasis on account saturation

Writes and negotiates sales contracts, emphasizing the protection and financial success of the asset

Uncovers additional revenue opportunities for the hotel based on the event profile

Effectively manages customer budgets to maximize revenue and meet customer needs, and identify up‑sell opportunities

Responds to incoming group inquiries within their market segment

Understands the overall market in which they sell – competitors’ strengths and weaknesses, economic trends, supply and demand, etc.

Attends trade shows, community events, and industry meetings as required

Builds and strengthens relationships with existing and new customers, including sales calls, entertainment, FAM trips, etc.

Comprehends budgets as needed to assist in the financial management of the department

Conducts customer site inspections

Administrative

Accurately forecasts group sleeping rooms and event revenue for his/her groups prior to turnover

Ensures business is turned over properly and in a timely fashion for proper service delivery

Maintains accurate sales pipeline in CRM

Manages room blocks and meeting space for contracted bookings prior to turnover

Guest Satisfaction

Ensures a high level of customer satisfaction through effective coordination and communication, both verbally and in writing with customers (internal and external) regarding event details

Ensures consistent, high level service throughout the sales cycle

Ensures products and services sold meet or exceed expectations, creating loyalty and leading to increased market share

Interacts with guests to obtain feedback on product quality and service levels, and effectively responds to and resolves guest problems and complaints

Reviews guest satisfaction results with leaders, and participates in the development and implementation of corrective action plans

Leadership

Applies broad business knowledge and balances both a short‑ and long‑term perspective to generate strategies while leading the organization to achieve them

Eliminates insular thinking by fostering a positive climate for working relationships and teams committed to achieving organizational goals and initiatives

Proactively ensures that others have the accountability, authority and resources necessary to manage work execution and drive for results

Proactively identifies and develops talent within the organization

Actively pursues learning and self‑development to enhance personal, professional and business growth; shares learning; demonstrates depth of knowledge in a technical or specialized area

Education / Experience

Must have 5+ years of progressive Group Sales experience at Four and/or Five Star level

High school diploma or equivalent

College degree preferred

Requirements

Aggressive negotiation skills

Consultative and creative selling abilities to close on business with a high conversion ratio

Advanced understanding of contract management and legalities

Ability to travel up to 20%

Systems knowledge (Delphi – essential; Opera; Cvent; IDeaS) and software knowledge (Microsoft Office, etc.)

Thorough knowledge of guest room and meeting space inventory management

Strong customer development and relationship management skills

Knowledge of overall hotel operations as they affect the department

Strong communication skills (verbal, listening, writing)

Proactive problem‑solver

Strong customer and associate relation skills

Effective decision‑making skills

Salamander Hotels & Resorts is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Salamander is a drug‑free workplace and participant in E‑Verify.

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