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Paid Media Specialist (49746)

Lakeshore Talent, Denver, CO, United States


Paid Media Specialist

Location:

Remote, Denver-based candidates strongly preferred for monthly co‑working meetups

Salary:

$57,000 – $95,000 annually (dependent on experience and skill mix)

Schedule:

Typical hours: 9:00 am – 5:00 pm (flexible)

Occasional brief weekend check‑ins tied to e‑commerce launches (communicated in advance)

Reports to:

Director, Paid Social

About the Opportunity Lakeshore Talent is partnering with a growing e‑commerce marketing agency to hire a Paid Media professional as the agency continues to scale its paid media services.

This role is intentionally flexible—candidates may align most closely with Paid Media, Paid Search, Paid Social, or Affiliate Marketing, with the ideal hire bringing overlapping experience across multiple channels.

The title may range from Paid Media Specialist to Paid Media Manager depending on experience, ownership level, and channel depth.

Role Overview This is a junior-to-mid level, client‑facing paid media role focused on building, managing, optimizing, and reporting on performance‑driven marketing campaigns for B2C e‑commerce brands.

The right candidate will balance hands‑on technical execution with strong communication skills and a collaborative mindset, working closely with internal teams and client stakeholders.

What You’ll Do

Plan, execute, and optimize paid media campaigns across channels such as:

Paid Social (Meta/Facebook, Instagram)

Paid Search & Shopping (Google Ads, Microsoft/Bing)

Programmatic / Display

Affiliate Marketing

Support holistic media planning including channel mix, budgets, KPIs, and forecasting

Monitor and optimize performance metrics such as ROAS, CPA, CPC, and conversion rates

Collaborate closely with affiliate and influencer partners to align paid media and partnership strategies

Manage pixels, tracking, product feeds, and audience targeting strategies

Develop and present performance reporting, insights, and strategic recommendations

Participate in client meetings and contribute to ongoing optimization discussions

Test new platforms, tools, creatives, and optimization approaches

Stay current on paid media, affiliate, and e‑commerce marketing trends

Ideal Background We’re seeking candidates with overlapping experience, not perfection in every channel.

Paid Media Specialists with exposure to affiliate or influencer marketing

SEM or Paid Social specialists eager to expand cross‑channel

Affiliate or PR professionals with performance marketing experience and openness to cross‑training

Agency professionals or in‑house marketers transitioning into an agency environment

Preferred Experience & Skills

1.5+ years of hands‑on experience in paid media, SEM, paid social, and/or affiliate marketing

Experience supporting B2C and e‑commerce brands (strongly preferred)

Prior agency experience preferred (in‑house experience also welcomed)

Comfort working in client‑facing environments

Familiarity with tools such as:

Google Ads, Meta Business Manager

Google Analytics

Affiliate networks such as CJ, Impact, and Partnerize (client‑dependent)

Strong analytical, organizational, and communication skills

Curious, coachable mindset with a desire to continue expanding skills

Why Join This Team

Unlimited PTO (with a culture that encourages meaningful time off)

Strong flexibility and emphasis on work‑life balance

Monthly wellness stipend

Team retreats and in‑person collaboration opportunities

Remote‑first culture with optional Denver‑based meetups

Continuous cross‑training and career development opportunities

Referrals increase your chances of interviewing at Lakeshore Talent by 2x

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