Associate Director - US HIV Payer Marketing
Merck, North Wales, PA, United States
Associate Director – US HIV Payer Marketing
Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of forward‑thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with payers and government to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch‑execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. The Associate Director, US HIV Payer Marketing, is responsible for developing market‑access strategies and solutions for the assigned brands. This role collaborates across functions—including Brand Marketing, Integrated Account Management, Outcomes Research and Policy—to incorporate market/customer insights into payer customer‑segment strategies and value‑evidence planning. The Associate Director also collaborates with Global Market Access and Pricing teams on pricing and contracting strategies. The role is part of the team responsible for Payer Marketing of the US HIV portfolio, covering both in‑line, pipeline and launch products. It reports to the Director, US HIV & Infectious Disease Payer Marketing. Responsibilities
Provide U.S. payer input into Brand Marketing, Business Unit Leadership, Global Market Access, Research Laboratories, Integrated Account Management, Legal, Compliance and Finance. Actively participate in the development of value‑evidence strategies; coordinate with Outcomes Research / Value & Implementation (V&I). Leverage market and customer insights to shape market‑access strategies. Develop payer customer‑segment strategy, promotional campaigns and value messaging for all U.S. payer customer segments (health plan, PBM, ADAP, Medicaid, Medicare, federal, pharmacy, hospital and GPO). Develop pricing and contracting strategies for pipeline forecasting. Support appropriate pull‑through activities and payer‑related solutions for field sales and account management teams. Work with Senior Specialist to develop and deploy resources to support managed‑care strategy. Location
Preferred location is hybrid in Upper Gwynedd, PA but may consider Rahway, NJ or another site if the candidate is willing to travel to Upper Gwynedd as needed (up to 25 % of the time). Education
Required: BA/BS degree. Preferred: MBA, MPH or other advanced degree. Required Experience and Skills
Minimum of 5 years combined market‑access, marketing/sales leadership, account management or consulting in the healthcare industry. Demonstrated ability to develop and execute brand and customer marketing strategies, including innovative and digital engagement. Strong knowledge of marketing principles and activating market‑research insights. Ability to translate market trends and customer needs into customer resources or tactics. Understanding of the mechanics and economics of the U.S. healthcare ecosystem, including payer segments. Understanding of U.S. healthcare trends and policy issues and their potential impact on business opportunities. Strong strategic, problem‑solving and analytical thinking. Excellent leadership and communication skills. Successful track record of establishing, developing and maintaining business relationships. Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines. Preferred Experience and Skills
Product launch or launch planning. Consulting/Stakeholder Management experience in a cross‑functional capacity. Previous experience in HIV. Salary and Benefits
Salary range: $142,400.00 – $224,100.00. Benefits include medical, dental, vision, health‑care and other insurance for employees and families; retirement benefits including 401(k); paid holidays; vacation; compassionate and sick days. Detailed benefit information is available at https://jobs.merck.com/us/en/compensation-and-benefits. Application Process
Apply through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline is stated on this posting. EEO Statement
As an Equal Employment Opportunity Employer, we provide equal opportunities for all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. We also comply with California, Colorado, and other U.S. state acts relating to equal opportunity. We are proud of our diverse workforce and encourage inclusive practices. San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance. Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Requisition ID: R380810
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Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of forward‑thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with payers and government to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch‑execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. The Associate Director, US HIV Payer Marketing, is responsible for developing market‑access strategies and solutions for the assigned brands. This role collaborates across functions—including Brand Marketing, Integrated Account Management, Outcomes Research and Policy—to incorporate market/customer insights into payer customer‑segment strategies and value‑evidence planning. The Associate Director also collaborates with Global Market Access and Pricing teams on pricing and contracting strategies. The role is part of the team responsible for Payer Marketing of the US HIV portfolio, covering both in‑line, pipeline and launch products. It reports to the Director, US HIV & Infectious Disease Payer Marketing. Responsibilities
Provide U.S. payer input into Brand Marketing, Business Unit Leadership, Global Market Access, Research Laboratories, Integrated Account Management, Legal, Compliance and Finance. Actively participate in the development of value‑evidence strategies; coordinate with Outcomes Research / Value & Implementation (V&I). Leverage market and customer insights to shape market‑access strategies. Develop payer customer‑segment strategy, promotional campaigns and value messaging for all U.S. payer customer segments (health plan, PBM, ADAP, Medicaid, Medicare, federal, pharmacy, hospital and GPO). Develop pricing and contracting strategies for pipeline forecasting. Support appropriate pull‑through activities and payer‑related solutions for field sales and account management teams. Work with Senior Specialist to develop and deploy resources to support managed‑care strategy. Location
Preferred location is hybrid in Upper Gwynedd, PA but may consider Rahway, NJ or another site if the candidate is willing to travel to Upper Gwynedd as needed (up to 25 % of the time). Education
Required: BA/BS degree. Preferred: MBA, MPH or other advanced degree. Required Experience and Skills
Minimum of 5 years combined market‑access, marketing/sales leadership, account management or consulting in the healthcare industry. Demonstrated ability to develop and execute brand and customer marketing strategies, including innovative and digital engagement. Strong knowledge of marketing principles and activating market‑research insights. Ability to translate market trends and customer needs into customer resources or tactics. Understanding of the mechanics and economics of the U.S. healthcare ecosystem, including payer segments. Understanding of U.S. healthcare trends and policy issues and their potential impact on business opportunities. Strong strategic, problem‑solving and analytical thinking. Excellent leadership and communication skills. Successful track record of establishing, developing and maintaining business relationships. Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines. Preferred Experience and Skills
Product launch or launch planning. Consulting/Stakeholder Management experience in a cross‑functional capacity. Previous experience in HIV. Salary and Benefits
Salary range: $142,400.00 – $224,100.00. Benefits include medical, dental, vision, health‑care and other insurance for employees and families; retirement benefits including 401(k); paid holidays; vacation; compassionate and sick days. Detailed benefit information is available at https://jobs.merck.com/us/en/compensation-and-benefits. Application Process
Apply through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline is stated on this posting. EEO Statement
As an Equal Employment Opportunity Employer, we provide equal opportunities for all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. We also comply with California, Colorado, and other U.S. state acts relating to equal opportunity. We are proud of our diverse workforce and encourage inclusive practices. San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance. Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Requisition ID: R380810
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