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Marketing Automation Specialist

CornerStone Technology Talent Services, Fort Worth, TX, United States


Job Title: Marketing Automation Specialist Employment Type: Direct Hire

Location: Westlake / Fort Worth, TX

Department: Marketing

Reports To: Marketing Operations Manager

About the Role We’re looking for a Marketing Automation Specialist who enjoys building smart, data-driven campaigns and seeing measurable results. In this role, you’ll design, launch, and improve automated marketing campaigns that help attract, engage, and convert customers across their journey.

You’ll work closely with both Marketing and Sales teams, turning business goals into effective email campaigns, workflows, and automated journeys. This is a great opportunity for someone with 3–5 years of marketing automation experience who likes problem-solving, collaboration, and working in a fast-paced environment.

What You’ll Be Doing

Build and manage automated marketing campaigns, including emails, nurture programs, and triggered workflows

Partner with Marketing and Sales to turn business goals into effective campaign strategies

Ensure the right audience receives the right message through accurate segmentation and testing

Monitor campaign performance and share insights that help improve engagement and conversions

Continuously optimize campaigns to improve results and ROI

Follow best practices for data accuracy, compliance, and platform governance

Key Responsibilities

Campaign Execution: Build, test, and launch automated email and digital campaigns

Audience Management: Maintain clean data, accurate targeting, and quality checks

Performance Reporting: Track results and provide clear, actionable insights

Collaboration: Work cross-functionally with Marketing and Sales teams

Platform Best Practices: Ensure campaigns follow data and compliance standards

What We’re Looking For

Solid understanding of email marketing, lead nurturing, and campaign automation

Strong analytical skills with the ability to explain results in simple termsli>

Excellent attention to detail and project management skills

A team player who collaborates well across departments

Self-starter who adapts easily in a fast-moving environment

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

3–5 years of hands‑on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Iterable, or similar

Experience planning, executing, and analyzing digital marketing campaigns

Seniority level Associate

Employment type Contract

Job function Other

Industries Staffing and Recruiting

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