VP of Marketing and Communications
Family & Children's Services, Tulsa, Oklahoma, United States, 74145
Job Summary
Vice President of Marketing & Communications sets the strategic vision for brand, marketing, and public relations to elevate the organization’s impact and reputation across multiple markets. This role leads integrated marketing and messaging, directs digital and media strategy, and serves as a key advisor and spokesperson.
The VP drives cross‑functional initiatives, develops high‑performing teams, and ensures effective use of resources to advance organizational goals. The VP of Marketing & Communications leads the organization’s public relations and external communications strategy—overseeing media relations, crisis communication, and thought‑leadership efforts—to enhance reputation, strengthen visibility, and ensure consistent, positive representation through strong engagement with press, stakeholders, and community partners.
Position Specific Duties & Responsibilities
Provide strategic leadership for marketing, communications, and creative functions, establishing annual priorities, KPIs, and performance standards.
Advise the CEO and executive leadership on brand strategy, organizational messaging, external relations, and crisis communications.
Lead integrated marketing, communications, and content strategies to strengthen brand consistency, visibility, and audience engagement.
Oversee all digital strategy, including website management, SEO optimization, social media presence, and digital analytics.
Serve as spokesperson and Public Information Officer, providing guidance and oversight for media relations, crisis response, and reputation management efforts while supporting other designated spokespeople.
Build and maintain relationships with media, partners, and community stakeholders to elevate organizational visibility.
Provide visionary leadership to marketing, communications, and creative teams; develop leaders; and foster a collaborative, innovative culture.
Partner with HR, program leadership, and development teams to support internal communications, recruitment, fundraising storytelling, and community engagement initiatives.
Manage departmental budgets, vendor relationships, and resources to ensure cost‑effective operations and strong ROI.
Qualifications Education Required:
Bachelor’s degree in English, Communications, Business or another writing-intensive field is required.
Experience Required:
7 years of progressive leadership experience in marketing, communications, or public relations, including team supervision and project management.
Executive experience preferred.
Proven experience in digital communications, branding, and traditional content creation.
Experience in public relations within the healthcare sector, as well as nonprofit or social services organizations preferred.
Demonstrated success in building, mentoring, and coaching high‑performing teams.
Performance Competencies
Communication
Decision Making
Engagement
Initiative and Accountability
Interpersonal
Learning
Organizational Alignment
Quality of Work
Knowledge, Skills & Abilities
Strategic leadership and vision, with the ability to develop and execute comprehensive marketing and communication strategies.
Expertise in digital and traditional media, including SEO, social media, PR, print, and broadcast.
Strong crisis communication and public relations management skills.
Excellent writing, editing, and storytelling abilities.
Proficiency in design software (Adobe Creative Suite, Sketch, etc.) and website management.
Superior project management, organizational, and multi‑tasking skills.
Ability to collaborate effectively with cross‑functional teams and external partners.
Innovative thinker with a track record of translating strategic thinking into action plans.
Certifications / Licenses
Must possess a valid Driver License and satisfactory driving record to use agency and/or personal automobile to travel to locations other than primary office.
Other Information Safety Sensitive Job Classification: This job is classified as a “safety-sensitive” position as defined by the Oklahoma Medical Marijuana and Patient Protection Act. Due to the “safety-sensitive” classification, an employee in this position would be subject to drug and alcohol testing, including random testing Marijuana one of the substances included in the drug panel screening. Possession of a medical marijuana license will not excuse you from the testing process or the consequences of testing positive for marijuana per the Family & Children’s Services Drug Free Workplace Policy, including possible revocation of a job offer or dismissal from employment.
Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The VP drives cross‑functional initiatives, develops high‑performing teams, and ensures effective use of resources to advance organizational goals. The VP of Marketing & Communications leads the organization’s public relations and external communications strategy—overseeing media relations, crisis communication, and thought‑leadership efforts—to enhance reputation, strengthen visibility, and ensure consistent, positive representation through strong engagement with press, stakeholders, and community partners.
Position Specific Duties & Responsibilities
Provide strategic leadership for marketing, communications, and creative functions, establishing annual priorities, KPIs, and performance standards.
Advise the CEO and executive leadership on brand strategy, organizational messaging, external relations, and crisis communications.
Lead integrated marketing, communications, and content strategies to strengthen brand consistency, visibility, and audience engagement.
Oversee all digital strategy, including website management, SEO optimization, social media presence, and digital analytics.
Serve as spokesperson and Public Information Officer, providing guidance and oversight for media relations, crisis response, and reputation management efforts while supporting other designated spokespeople.
Build and maintain relationships with media, partners, and community stakeholders to elevate organizational visibility.
Provide visionary leadership to marketing, communications, and creative teams; develop leaders; and foster a collaborative, innovative culture.
Partner with HR, program leadership, and development teams to support internal communications, recruitment, fundraising storytelling, and community engagement initiatives.
Manage departmental budgets, vendor relationships, and resources to ensure cost‑effective operations and strong ROI.
Qualifications Education Required:
Bachelor’s degree in English, Communications, Business or another writing-intensive field is required.
Experience Required:
7 years of progressive leadership experience in marketing, communications, or public relations, including team supervision and project management.
Executive experience preferred.
Proven experience in digital communications, branding, and traditional content creation.
Experience in public relations within the healthcare sector, as well as nonprofit or social services organizations preferred.
Demonstrated success in building, mentoring, and coaching high‑performing teams.
Performance Competencies
Communication
Decision Making
Engagement
Initiative and Accountability
Interpersonal
Learning
Organizational Alignment
Quality of Work
Knowledge, Skills & Abilities
Strategic leadership and vision, with the ability to develop and execute comprehensive marketing and communication strategies.
Expertise in digital and traditional media, including SEO, social media, PR, print, and broadcast.
Strong crisis communication and public relations management skills.
Excellent writing, editing, and storytelling abilities.
Proficiency in design software (Adobe Creative Suite, Sketch, etc.) and website management.
Superior project management, organizational, and multi‑tasking skills.
Ability to collaborate effectively with cross‑functional teams and external partners.
Innovative thinker with a track record of translating strategic thinking into action plans.
Certifications / Licenses
Must possess a valid Driver License and satisfactory driving record to use agency and/or personal automobile to travel to locations other than primary office.
Other Information Safety Sensitive Job Classification: This job is classified as a “safety-sensitive” position as defined by the Oklahoma Medical Marijuana and Patient Protection Act. Due to the “safety-sensitive” classification, an employee in this position would be subject to drug and alcohol testing, including random testing Marijuana one of the substances included in the drug panel screening. Possession of a medical marijuana license will not excuse you from the testing process or the consequences of testing positive for marijuana per the Family & Children’s Services Drug Free Workplace Policy, including possible revocation of a job offer or dismissal from employment.
Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr