Overview
Field Marketing Manager (Contract) (Remote) Insightful is seeking a Field Marketing & Events Contractor to own the strategy and execution of our in-person and targeted outbound marketing activities in 2026. This role will be directly responsible for mid-market and enterprise-level sales-aligned lead generation. About Us
Insightful is a market-leading platform for employee productivity and workforce analytics. Responsibilities
Events and Conferences (Lead Generation)
Planning, managing, and executing between 3-7 physical and virtual event marketing initiatives per quarter. Event marketing will include all key aspects of end-to-end B2B event management such as sponsorship or hosting logistics and vendor management, promotional activities, lead capture and follow-up. Budget owner on the marketing team. Expected contractor time to spike during key event planning periods, roughly 3-4 weeks per quarter.
Outbound Field Marketing & Campaigns
Creating and executing targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets. Use AI SDR toolsets and other prospecting technology across email, LinkedIn and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns. Sales Enablement: Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts. Support the company\'s strategic global markets teams with region-specific and language-optimized content and campaigns, as needed.
You are a great fit for this role if you have
Minimum of 6+ years of marketing experience, with a strong focus on field marketing, events, and B2B SaaS lead generation. Demonstrated success in event management (tradeshows, conferences, field events) and executing targeted outbound campaigns. A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights. Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities. Proficiency in key MarTech, Sales Tech and project management tools, including HubSpot, Clay, Instantly, ZoomInfo, PhantomBuster and Notion, or similar tools is expected. Experience with Looker Studio is a strong plus. Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment. Strong understanding of the human resources, IT, business process outsourcing, financial services or AI model training industries is preferred.
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Field Marketing Manager (Contract) (Remote) Insightful is seeking a Field Marketing & Events Contractor to own the strategy and execution of our in-person and targeted outbound marketing activities in 2026. This role will be directly responsible for mid-market and enterprise-level sales-aligned lead generation. About Us
Insightful is a market-leading platform for employee productivity and workforce analytics. Responsibilities
Events and Conferences (Lead Generation)
Planning, managing, and executing between 3-7 physical and virtual event marketing initiatives per quarter. Event marketing will include all key aspects of end-to-end B2B event management such as sponsorship or hosting logistics and vendor management, promotional activities, lead capture and follow-up. Budget owner on the marketing team. Expected contractor time to spike during key event planning periods, roughly 3-4 weeks per quarter.
Outbound Field Marketing & Campaigns
Creating and executing targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets. Use AI SDR toolsets and other prospecting technology across email, LinkedIn and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns. Sales Enablement: Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts. Support the company\'s strategic global markets teams with region-specific and language-optimized content and campaigns, as needed.
You are a great fit for this role if you have
Minimum of 6+ years of marketing experience, with a strong focus on field marketing, events, and B2B SaaS lead generation. Demonstrated success in event management (tradeshows, conferences, field events) and executing targeted outbound campaigns. A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights. Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities. Proficiency in key MarTech, Sales Tech and project management tools, including HubSpot, Clay, Instantly, ZoomInfo, PhantomBuster and Notion, or similar tools is expected. Experience with Looker Studio is a strong plus. Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment. Strong understanding of the human resources, IT, business process outsourcing, financial services or AI model training industries is preferred.
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