Social Media Specialist - Hybrid - Arizona based
Grand Canyon Education, Inc., Phoenix, Arizona, United States, 85003
Grand Canyon Education is seeking a creative, proactive, and digitally savvy
Social Media Specialist
to support the development, execution, and management of social media strategies across multiple university partner platforms. This role plays a vital part in shaping the online presence of the university partner by curating engaging content, monitoring digital conversations, and fostering active community engagement aligned with brand and admissions objectives. Working closely with internal marketing teams, college liaisons, and student workers, the Social Media Specialist helps develop cohesive messaging, deploy social media campaigns, and ensure consistent brand representation across all channels. This position requires strong writing skills, attention to detail, and the ability to navigate fast‑moving social media environments while supporting GCE commitment to delivering high‑quality digital communication and exceptional service to its partners. Under direction, is accountable for ensuring active and engaged communities across assigned social media platforms for the university. This position will assist with the writing and managing of day‑to‑day social media publishing, planning and deployment of social media campaigns, coordinating with college/marketing liaisons to ensure consistent and timely content is developed, monitoring online conversations, and building engagement through direct online interactions for the needs of brand advocacy and admissions objectives. Primary Responsibilities / Accountabilities / Essential Functions
Manage various university partner‑owned social media communities Assist with developing social media strategies for content and account management Write, edit and input messaging and content to various profiles and applications Mentor student workers contributing to social media sites by assigning sites, reviewing content and editing, and providing continuous feedback for appropriate GCU messaging. Ensure proper tagging and tracking is executed by student worker teams Work closely with video and photo teams to develop content specific to social media Engage with the assigned communities to keep the university partner trending in social media sites; take action to protect university partner image when negative discussions/conversations begin to arise Monitor online conversation about the University—report on trends and widespread issues to social media management for recommendations on any actions that need to be taken Create and monitor event pages, announcements, messages, reviews and conversations Assist with managing reports reflecting meaningful social metrics for management decision making Track influencers and trending topics from online conversation about the university and relate in regular social media team meetings so appropriate recommendations for action can be taken Other duties as assigned Equipment Used and Responsibility
Social media channels (Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, etc.) Hootsuite, Talkwalker, TweetDeck, etc. Social media reporting and analytics Photoshop, multimedia platforms, and basic computer processing Microsoft Office suite (Word, Outlook, Project, Excel, PowerPoint, and Publisher) Experience / Education
Bachelor’s degree in marketing, public relations or communications Minimum of 2-3 years related professional work experience Demonstrated experience with managing social media on behalf of a brand Must work evenings, weekends and holidays as needed Must pass pre-employment background investigations
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Social Media Specialist
to support the development, execution, and management of social media strategies across multiple university partner platforms. This role plays a vital part in shaping the online presence of the university partner by curating engaging content, monitoring digital conversations, and fostering active community engagement aligned with brand and admissions objectives. Working closely with internal marketing teams, college liaisons, and student workers, the Social Media Specialist helps develop cohesive messaging, deploy social media campaigns, and ensure consistent brand representation across all channels. This position requires strong writing skills, attention to detail, and the ability to navigate fast‑moving social media environments while supporting GCE commitment to delivering high‑quality digital communication and exceptional service to its partners. Under direction, is accountable for ensuring active and engaged communities across assigned social media platforms for the university. This position will assist with the writing and managing of day‑to‑day social media publishing, planning and deployment of social media campaigns, coordinating with college/marketing liaisons to ensure consistent and timely content is developed, monitoring online conversations, and building engagement through direct online interactions for the needs of brand advocacy and admissions objectives. Primary Responsibilities / Accountabilities / Essential Functions
Manage various university partner‑owned social media communities Assist with developing social media strategies for content and account management Write, edit and input messaging and content to various profiles and applications Mentor student workers contributing to social media sites by assigning sites, reviewing content and editing, and providing continuous feedback for appropriate GCU messaging. Ensure proper tagging and tracking is executed by student worker teams Work closely with video and photo teams to develop content specific to social media Engage with the assigned communities to keep the university partner trending in social media sites; take action to protect university partner image when negative discussions/conversations begin to arise Monitor online conversation about the University—report on trends and widespread issues to social media management for recommendations on any actions that need to be taken Create and monitor event pages, announcements, messages, reviews and conversations Assist with managing reports reflecting meaningful social metrics for management decision making Track influencers and trending topics from online conversation about the university and relate in regular social media team meetings so appropriate recommendations for action can be taken Other duties as assigned Equipment Used and Responsibility
Social media channels (Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, etc.) Hootsuite, Talkwalker, TweetDeck, etc. Social media reporting and analytics Photoshop, multimedia platforms, and basic computer processing Microsoft Office suite (Word, Outlook, Project, Excel, PowerPoint, and Publisher) Experience / Education
Bachelor’s degree in marketing, public relations or communications Minimum of 2-3 years related professional work experience Demonstrated experience with managing social media on behalf of a brand Must work evenings, weekends and holidays as needed Must pass pre-employment background investigations
#J-18808-Ljbffr