Associate Director - Omnichannel Orchestration
Scorpion Therapeutics, Plainsboro Center, New Jersey, United States
Role Summary
Associate Director – Omnichannel Orchestration leads Therapeutic Area (TA) specific customer engagement strategies across paid, earned, owned digital properties, mass marketing channels, peer-to-peer, conventions and field CRM channels. This role designs and orchestrates omnichannel customer experiences, ensures alignment with commercial goals for the TA, and manages a team of Omnichannel Strategists and Specialists to drive continuous improvement and innovation while complying with Legal, Regulatory, and industry standards. Responsibilities
Customer Engagement Mapping and Test Planning: conduct comprehensive journey activation mapping across digital, mass media, in-person touchpoints; collaborate with cross-functional teams to gather insights; analyze data; develop touchpoint optimization plans; design A/B testing; monitor performance and iterate based on real-time data. Customer Engagement Design & Optimization: develop activation plans across paid, earned, owned digital properties, mass channels, peer-to-peer, conventions, and field CRM; personalize interactions and optimize campaign/channel results. Personalization Strategy Development & Optimization: use TA-level data and segmentation to tailor engagement; leverage analytics and machine learning for segmentation and predictive modeling; monitor performance and iterate to maximize impact. Strategy Execution: design and develop TA-specific engagement strategies across channels; monitor ROI and outcomes; partner with leadership to set long-term TA strategy and roadmap; lead cross-functional CX projects. Leadership & Team Management: lead and develop a team of Strategists and Specialists; set goals, provide guidance and development opportunities; align efforts with CX objectives. Stakeholder Engagement & Collaboration: build relationships with internal departments and external partners; coordinate with Brand, Experience Intelligence, Commercial Insights, Experience Operations, Commercial Excellence, Legal/Regulatory, Privacy, and related teams; ensure governance, QA, and compliance. Measurement, Optimization & Innovation: analyze market dynamics and engagement metrics; optimize programs for ROI; drive innovative omnichannel approaches aligned with brand/TA objectives. Qualifications
A bachelor’s degree or equivalent experience; preferred concentration in Business, Marketing, or related field 10+ years of experience including progressively responsible sales/brand management/marketing in pharmaceutical or related industry Exceptional experience in campaign development through customer experience orchestration and delivering impactful customer experiences Extensive experience across Digital Marketing and technology spaces with fluency across Paid, Earned and Owned channels Proven ability to develop, implement and deliver CX solutions in a complex environment Strong strategic planning skills with the ability to translate strategy into tactics and execution Experience in personalized marketing strategies and compliant engagement across regulatory environments Knowledge of pharmaceutical or Life Sciences market dynamics, including Medical, Regulatory, and Clinical processes Ability to manage complexity across competing priorities and multiple teams Data-driven mindset with strong analytical skills to translate insights into actionable marketing strategies Excellent communication and stakeholder management; ability to influence senior management and collaborate cross-functionally Experience collaborating with external partners and agencies; leadership with authenticity and servant leadership Proven track record of development and coaching in a supervisory role Education
Bachelor’s degree or equivalent experience; preferred in Business, Marketing, or related field Additional Requirements
Approximately 20-30% overnight travel required
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Associate Director – Omnichannel Orchestration leads Therapeutic Area (TA) specific customer engagement strategies across paid, earned, owned digital properties, mass marketing channels, peer-to-peer, conventions and field CRM channels. This role designs and orchestrates omnichannel customer experiences, ensures alignment with commercial goals for the TA, and manages a team of Omnichannel Strategists and Specialists to drive continuous improvement and innovation while complying with Legal, Regulatory, and industry standards. Responsibilities
Customer Engagement Mapping and Test Planning: conduct comprehensive journey activation mapping across digital, mass media, in-person touchpoints; collaborate with cross-functional teams to gather insights; analyze data; develop touchpoint optimization plans; design A/B testing; monitor performance and iterate based on real-time data. Customer Engagement Design & Optimization: develop activation plans across paid, earned, owned digital properties, mass channels, peer-to-peer, conventions, and field CRM; personalize interactions and optimize campaign/channel results. Personalization Strategy Development & Optimization: use TA-level data and segmentation to tailor engagement; leverage analytics and machine learning for segmentation and predictive modeling; monitor performance and iterate to maximize impact. Strategy Execution: design and develop TA-specific engagement strategies across channels; monitor ROI and outcomes; partner with leadership to set long-term TA strategy and roadmap; lead cross-functional CX projects. Leadership & Team Management: lead and develop a team of Strategists and Specialists; set goals, provide guidance and development opportunities; align efforts with CX objectives. Stakeholder Engagement & Collaboration: build relationships with internal departments and external partners; coordinate with Brand, Experience Intelligence, Commercial Insights, Experience Operations, Commercial Excellence, Legal/Regulatory, Privacy, and related teams; ensure governance, QA, and compliance. Measurement, Optimization & Innovation: analyze market dynamics and engagement metrics; optimize programs for ROI; drive innovative omnichannel approaches aligned with brand/TA objectives. Qualifications
A bachelor’s degree or equivalent experience; preferred concentration in Business, Marketing, or related field 10+ years of experience including progressively responsible sales/brand management/marketing in pharmaceutical or related industry Exceptional experience in campaign development through customer experience orchestration and delivering impactful customer experiences Extensive experience across Digital Marketing and technology spaces with fluency across Paid, Earned and Owned channels Proven ability to develop, implement and deliver CX solutions in a complex environment Strong strategic planning skills with the ability to translate strategy into tactics and execution Experience in personalized marketing strategies and compliant engagement across regulatory environments Knowledge of pharmaceutical or Life Sciences market dynamics, including Medical, Regulatory, and Clinical processes Ability to manage complexity across competing priorities and multiple teams Data-driven mindset with strong analytical skills to translate insights into actionable marketing strategies Excellent communication and stakeholder management; ability to influence senior management and collaborate cross-functionally Experience collaborating with external partners and agencies; leadership with authenticity and servant leadership Proven track record of development and coaching in a supervisory role Education
Bachelor’s degree or equivalent experience; preferred in Business, Marketing, or related field Additional Requirements
Approximately 20-30% overnight travel required
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