Product Marketing Manager, Consumer Products (GTM)
Linda Werner & Associates, San Francisco, California, United States, 94199
Product Marketing Manager, Consumer Products (GTM)
The Product Marketing Manager will lead both inbound and outbound product marketing initiatives for high-visibility consumer products. This role is responsible for shaping product strategy, developing positioning for key audiences, and driving go-to-market efforts that increase awareness, adoption, and engagement. The ideal candidate is a strategic, consumer-focused marketer who excels at managing complex projects, collaborating cross-functionally, and delivering measurable impact in fast-paced environments. Go-to-Market Leadership
Lead end-to-end go-to-market planning and execution for product launches and feature rollouts. Develop clear, compelling messaging and positioning tailored to target audiences. Drive awareness and adoption through coordinated marketing campaigns across traditional channels. Inbound Product Marketing
Conduct customer insights research to inform product strategy and roadmap decisions. Analyze market trends, competitive dynamics, and user behavior to identify opportunities. Provide data-driven recommendations that influence product development and prioritization. Cross-Functional Collaboration
Partner closely with Product, Engineering, Communications, Legal, and other internal teams to align on strategy and execution. Manage workbacks, trackers, and project plans to ensure timely delivery of marketing initiatives. Support leadership with reporting, insights, and performance updates tied to key objectives. Operational & Team Leadership
Contribute to strategic planning, operational reviews, and process improvements. Support marketing operations including budgeting, forecasting, and performance tracking. Maintain organized documentation and ensure confidentiality of sensitive information. Required Skills & Qualifications
10+ years
of experience in product marketing, brand marketing, or related fields. Bachelor's degree in Marketing, Communications, Journalism, or a related discipline. Strong experience with outbound campaign execution across traditional marketing channels. Demonstrated ability to conduct customer insights research and translate findings into strategy. Exceptional project management skills, including workback planning and cross-functional coordination. Excellent verbal and written communication skills. Ability to work independently, manage multiple priorities, and operate in fast-paced environments. Proficiency with Microsoft Word, Excel, PowerPoint, and related productivity tools. Preferred Qualifications
Experience in technology or large-scale consumer product environments. Strong analytical skills and comfort using data to inform decisions. Background in sales enablement, industry research, or enterprise GTM strategy. What Makes This Role Attractive
Opportunity to lead and shape marketing strategy for widely used consumer products. Direct impact on business growth, product success, and user engagement. High-visibility role with exposure to cross-functional leadership. Fast-paced environment ideal for marketers who thrive on ownership and autonomy. Location: San Francisco (Onsite) Role type: Contract 3 Month Position Expected hours: 40 per week Benefits: Dental insurance Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance Schedule: 8 hour shift Monday to Friday Language: English (Required)
The Product Marketing Manager will lead both inbound and outbound product marketing initiatives for high-visibility consumer products. This role is responsible for shaping product strategy, developing positioning for key audiences, and driving go-to-market efforts that increase awareness, adoption, and engagement. The ideal candidate is a strategic, consumer-focused marketer who excels at managing complex projects, collaborating cross-functionally, and delivering measurable impact in fast-paced environments. Go-to-Market Leadership
Lead end-to-end go-to-market planning and execution for product launches and feature rollouts. Develop clear, compelling messaging and positioning tailored to target audiences. Drive awareness and adoption through coordinated marketing campaigns across traditional channels. Inbound Product Marketing
Conduct customer insights research to inform product strategy and roadmap decisions. Analyze market trends, competitive dynamics, and user behavior to identify opportunities. Provide data-driven recommendations that influence product development and prioritization. Cross-Functional Collaboration
Partner closely with Product, Engineering, Communications, Legal, and other internal teams to align on strategy and execution. Manage workbacks, trackers, and project plans to ensure timely delivery of marketing initiatives. Support leadership with reporting, insights, and performance updates tied to key objectives. Operational & Team Leadership
Contribute to strategic planning, operational reviews, and process improvements. Support marketing operations including budgeting, forecasting, and performance tracking. Maintain organized documentation and ensure confidentiality of sensitive information. Required Skills & Qualifications
10+ years
of experience in product marketing, brand marketing, or related fields. Bachelor's degree in Marketing, Communications, Journalism, or a related discipline. Strong experience with outbound campaign execution across traditional marketing channels. Demonstrated ability to conduct customer insights research and translate findings into strategy. Exceptional project management skills, including workback planning and cross-functional coordination. Excellent verbal and written communication skills. Ability to work independently, manage multiple priorities, and operate in fast-paced environments. Proficiency with Microsoft Word, Excel, PowerPoint, and related productivity tools. Preferred Qualifications
Experience in technology or large-scale consumer product environments. Strong analytical skills and comfort using data to inform decisions. Background in sales enablement, industry research, or enterprise GTM strategy. What Makes This Role Attractive
Opportunity to lead and shape marketing strategy for widely used consumer products. Direct impact on business growth, product success, and user engagement. High-visibility role with exposure to cross-functional leadership. Fast-paced environment ideal for marketers who thrive on ownership and autonomy. Location: San Francisco (Onsite) Role type: Contract 3 Month Position Expected hours: 40 per week Benefits: Dental insurance Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance Schedule: 8 hour shift Monday to Friday Language: English (Required)