Zumiez is seeking a temporary analyst to partner directly with the development of a clear, aligned, and investment-ready 5-year app strategy and business plan. This role directly informs executive investment decisions and the future role of the Zumiez App in driving profitable growth. The analyst will help shape how the Zumiez app drives incremental sales growth by translating customer connection into measurable and scalable outcomes, giving leadership confidence in where to invest, how to operate, and how to win over the next five years. The analyst will work as a true thought partner, not just a reporting resource, helping translate customer behavior, operational realities, and financial performance into a compelling strategic narrative supported by data, models, and insights. This role is ideal for an analyst who thrives at the intersection of strategy, analytics, and storytelling and is comfortable operating in ambiguous, high-visibility environments.
KEY DUTIES AND RESPONSIBILITIES:
App Strategy & Business Plan Development
Partner closely with Brand Marketing, App, Finance, Digital Marketings, IT, and Data leaders to build a 5-year app strategy and investment plan grounded in data, customer insight, and financial logic.
Translate strategic questions into analytical frameworks that clarify growth elvers, tradeoffs, and ROI.
Support definition of app-driven value across customer acquisition, engagement, repeat behavior, retention, and incremental sales.
Help structure and validate assumptions behind growth scenarios, forecasts, and operating models.
Analytics, Modeling & Forecasting
Build and maintain financial and operational models that support long-range planning and investment decisions.
Analyze historical performance, trends, and customer behavior to inform forward-looking projections.
Support scenario planning (base, upside, and risk cases) to stress-test strategy and assumptions.
Partner with Finance, Data, and App stakeholders to align metrics, definitions, and forecasting logic.
Identify additional new and needed metrics to inform the App growth business case.
Customer & Performance Insights
Translate data from surveys, App, and omni-channel sources into actionable customer insights.
Support segmentation analysis, experimentation insights, and performance measurement tied to app initiatives.
Identify patterns that explain what drives repeat behavior, loyalty, and incremental spend.
Ensure insights are translated into clear implications for strategy, roadmap, and investment.
Executive Storytelling & Decision Support
Create clear, compelling outputs (dashboards, models, summaries) for senior leadership.
Turn complex analysis into simple narratives that support confident decision-making.
Support preparation for executive reviews, working sessions, and investment discussions.
Act as a connective layer between strategy, analytics, and operations.
EXPERIENCE and EDUCATION:
Required
BA/BS in Business, Economics, Marketing, Analytics, Finance, or a related field.
3-6+ years of experience in analytics, business analysis, or marketing analytics.
Strong experience building models, forecasts, and analytical frameworks.
Advanced Excel skills; strong comfort working with large, complex datasets.
Experience with BI and data visualization tools (Power BI, Tableau, or similar).
SQL experience and comfort working with customer data warehouses.
Ability to clearly communicate insights to both technical and non-technical stakeholders.
Proven ability to operate independently in fast-paced, evolving environments .
Preferred
Experience in retail, ecommerce, loyalty, or app-driven businesses.
Exposure to long-range planning, business cases, or investment modeling.
Experience supporting executive-level strategy or planning initiatives.
Familiarity with experimentation, segmentation, or customer lifecycle analysis.
PHYSICAL DEMANDS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Prolonged periods of sitting at a desk and working on a computer. The employee must occasionally lift and/or move up to fifteen pounds, occasionally lift and/or move up to thirty pounds.
Work environment: While performing the duties of this job, the employee will work in an office environment. The noise level is generally moderate.
What Success Looks Like:
A 5-year App Strategy that is clear, credible, and investment-ready on an agreed-upon timeline aligned to executive planning cycles.
Assumptions are grounded, transparent, and defensible.
Leadership has confidence in growth drivers, tradeoffs, and ROI.
Strategy discussions are elevated by strong data and insight.
Complex ideas are communicated simply and effectively.
The App is positioned as a scalable, profitable growth engine.
Why this Role is Different:
High visibility and direct partnership with senior Brand Marketing, App, Digital Marketing, Finance, and Organizational leadership
Focused, high-impact project with strategic importance
Opportunity to shape how Zumiez thinks about customer connection, growth, and investment.
Not a maintenance role; this is about building clarity and direction.
BENEFITS:
Salary Range: $52.00 - $57.50 hourly; based on experience
Open, casual, pet-friendly office environment
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