Overview
The Peace Center is a major nonprofit performing arts center serving a growing and sophisticated audience in Greenville, South Carolina. It is the dominant performing arts center in the State and region. Built on a six-acre campus with an aesthetic mix of new architecture and historic buildings, the campus is at the hub of Greenville’s nationally recognized downtown.
Job Description Job Title:
Digital Marketing Manager
Reports To:
Director of Marketing
FLSA Status:
Exempt
Position Status:
Full-Time
The Peace Center venues include the 2,115-seat Peace Concert Hall, the 400-seat Gunter Theatre, the 1,400-capacity outdoor Peace Pavilion, Genevieve’s Lounge, the 250-seat Mockingbird (a listening room), and the Huguenot Mill which includes two event spaces: the Ramsaur Studio and the Huguenot Loft. Opening in 2026 will be an additional music venue: the 1,150 capacity Coach Factory (a flat floor club).
Position Overview The
Digital Marketing Manager’s
primary role is assisting the marketing department with content strategies that create brand awareness, increase engagement and drive revenue. This role is responsible for the growth of the Peace Center’s social media accounts, managing paid digital media campaigns, creating original content, copywriting, analyzing data, and contributing to campaign planning.
Key Responsibilities Content Creation
Develop and maintain a content calendar, managing timelines for internal and show approvals.
Create engaging original content, including photos, videos, and graphics for use on social media, in email and other placements as needed, optimizing for search.
Work with the marketing team, other departments and third-party designers/vendors to craft creative campaign concepts and copy, as well as identify opportunities for user-generated content.
Social Media
Oversee and manage Peace Center’s social media channels, including Instagram, Facebook, etc.
Create, manage and track efficacy of paid social campaigns, optimizing ad sets as necessary.
Monitor and respond to comments, messages, and interactions across all social media platforms to maintain a positive and engaged community.
Set key performance indicators for social media campaigns and measure each campaign’s performance against established KPIs.
Email Marketing
Collaborate on email campaigns, including content creation, email build, list pull, deployment, and post-campaign analysis.
Utilize data to make marketing decisions on content and scheduling strategies.
Test and review all emails prior to deployment.
Adhere to email best practices and communication compliance.
Additional Duties
Maintain strong industry and social media knowledge to incorporate best practices and content trends.
Understanding of all digital media channels. Experience running paid campaigns is ideal.
Complete additional responsibilities as assigned.
Ability to work nights and weekends.
Qualifications
A bachelor’s degree, preferably in marketing, communications, journalism, or PR.
3-5 years of content creation, marketing, paid digital media campaigns and communications experience with a strong track record of increasing responsibility.
Strong writing and editing skills are essential. Demonstrated ability to create clear, concise, and engaging content for various channels, including websites, social media, emails, and print materials.
Graphic design, video editing and Adobe Suite skills are required.
Experience developing and implementing content strategies that align with organizational goals and align with various target audience needs. This includes understanding the buyer's journey and creating content that moves prospects through the purchase funnel.
Familiarity with digital marketing techniques, SEO best practices, and the ability to leverage various online platforms for content distribution.
Proficiency in managing and growing social media accounts creating compelling content for different social platforms (Facebook, Instagram, and TikTok) and staying up to date with social media trends.
A love for and knowledge of the performing arts and non-profit sector.
Experience with content performance analytics and the ability to use data to inform content strategy and measure the success of campaigns.
The ability to manage multiple projects simultaneously, meet deadlines, and work collaboratively with cross-functional teams.
Proficiency in Microsoft Office Suite and experience in Tessitura, WordFly, or email automation is a plus (experience with CRM and marketing automation tools are essential).
A creative mindset to develop innovative and attention-grabbing content that sets the organization apart from competitors.
Requires your physical presence at the Peace Center for all or majority of work hours in the performance of your duties.
Position requires ability to work some nights and weekends as performance schedule and campus activity dictates.
Benefits
Competitive salary and benefits package.
A dynamic and collaborative work environment.
Opportunity to be a part of an exciting period of growth and innovation.
The chance to contribute to the success of beloved arts institution.
#J-18808-Ljbffr
Job Description Job Title:
Digital Marketing Manager
Reports To:
Director of Marketing
FLSA Status:
Exempt
Position Status:
Full-Time
The Peace Center venues include the 2,115-seat Peace Concert Hall, the 400-seat Gunter Theatre, the 1,400-capacity outdoor Peace Pavilion, Genevieve’s Lounge, the 250-seat Mockingbird (a listening room), and the Huguenot Mill which includes two event spaces: the Ramsaur Studio and the Huguenot Loft. Opening in 2026 will be an additional music venue: the 1,150 capacity Coach Factory (a flat floor club).
Position Overview The
Digital Marketing Manager’s
primary role is assisting the marketing department with content strategies that create brand awareness, increase engagement and drive revenue. This role is responsible for the growth of the Peace Center’s social media accounts, managing paid digital media campaigns, creating original content, copywriting, analyzing data, and contributing to campaign planning.
Key Responsibilities Content Creation
Develop and maintain a content calendar, managing timelines for internal and show approvals.
Create engaging original content, including photos, videos, and graphics for use on social media, in email and other placements as needed, optimizing for search.
Work with the marketing team, other departments and third-party designers/vendors to craft creative campaign concepts and copy, as well as identify opportunities for user-generated content.
Social Media
Oversee and manage Peace Center’s social media channels, including Instagram, Facebook, etc.
Create, manage and track efficacy of paid social campaigns, optimizing ad sets as necessary.
Monitor and respond to comments, messages, and interactions across all social media platforms to maintain a positive and engaged community.
Set key performance indicators for social media campaigns and measure each campaign’s performance against established KPIs.
Email Marketing
Collaborate on email campaigns, including content creation, email build, list pull, deployment, and post-campaign analysis.
Utilize data to make marketing decisions on content and scheduling strategies.
Test and review all emails prior to deployment.
Adhere to email best practices and communication compliance.
Additional Duties
Maintain strong industry and social media knowledge to incorporate best practices and content trends.
Understanding of all digital media channels. Experience running paid campaigns is ideal.
Complete additional responsibilities as assigned.
Ability to work nights and weekends.
Qualifications
A bachelor’s degree, preferably in marketing, communications, journalism, or PR.
3-5 years of content creation, marketing, paid digital media campaigns and communications experience with a strong track record of increasing responsibility.
Strong writing and editing skills are essential. Demonstrated ability to create clear, concise, and engaging content for various channels, including websites, social media, emails, and print materials.
Graphic design, video editing and Adobe Suite skills are required.
Experience developing and implementing content strategies that align with organizational goals and align with various target audience needs. This includes understanding the buyer's journey and creating content that moves prospects through the purchase funnel.
Familiarity with digital marketing techniques, SEO best practices, and the ability to leverage various online platforms for content distribution.
Proficiency in managing and growing social media accounts creating compelling content for different social platforms (Facebook, Instagram, and TikTok) and staying up to date with social media trends.
A love for and knowledge of the performing arts and non-profit sector.
Experience with content performance analytics and the ability to use data to inform content strategy and measure the success of campaigns.
The ability to manage multiple projects simultaneously, meet deadlines, and work collaboratively with cross-functional teams.
Proficiency in Microsoft Office Suite and experience in Tessitura, WordFly, or email automation is a plus (experience with CRM and marketing automation tools are essential).
A creative mindset to develop innovative and attention-grabbing content that sets the organization apart from competitors.
Requires your physical presence at the Peace Center for all or majority of work hours in the performance of your duties.
Position requires ability to work some nights and weekends as performance schedule and campus activity dictates.
Benefits
Competitive salary and benefits package.
A dynamic and collaborative work environment.
Opportunity to be a part of an exciting period of growth and innovation.
The chance to contribute to the success of beloved arts institution.
#J-18808-Ljbffr