
Lead, Digital Strategy & Marketing Operations
Blue Shield of CA, Long Beach, California, us, 90899
A healthcare organization is seeking a Digital Marketing Strategist to enhance customer engagement and deliver business outcomes. This role will lead digital strategy and optimization across multiple channels, requiring deep experience in marketing strategies and a strong understanding of KPIs, especially in regulated industries like health insurance. The ideal candidate will excel in cross-functional collaboration, vendor management, and analytics, and possess a bachelor's degree in marketing or business, with a master's or MBA highly desirable.
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