
Lead, Digital Strategy & Marketing Operations
Blue Shield of CA, Oakland, California, United States, 94616
A leading health insurance company seeks a Digital Marketing Strategist, Principal in Oakland to enhance customer engagement through digital channels. The role involves leading strategy and optimizing digital experiences while collaborating with cross-functional teams. The ideal candidate has 10+ years of experience in marketing, expertise in setting KPIs, and a strong understanding of health insurance products. A Bachelor's degree in marketing or business is required, with an MBA preferred.
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