Overview
IT Functional Analyst - Marketing
Location: (Hybrid) Located in Akron, OH (or as negotiated)
Salary: Competitive, based on experience + excellent benefits
Where Technology Meets Creativity
We are looking for a skilled IT Functional Analyst – Marketing to be the bridge between our Marketing and IT teams. In this role, you’ll translate marketing needs into functional system requirements, helping deliver data-driven, scalable, and user-friendly marketing technology solutions.
What You’ll Do Requirements Gathering & Analysis
Collaborate with business stakeholders to understand, document, and analyze functional requirements.
Conduct interviews and workshops to gather detailed system and process requirements.
Translate business needs into functional and technical specifications.
Recommend and implement process improvements and new system functionality.
System Implementation, Integration & Configuration
Assist with the implementation, configuration, and enhancement of software systems.
Partner with IT teams to integrate systems with other business applications.
Ensure accurate and efficient data flow between systems and identify integration gaps or risks.
Change Management, System Updates & Compliance
Support business teams during system upgrades, patches, and new releases.
Ensure system changes align with business requirements and communicate impacts to stakeholders.
Ensure systems comply with data protection regulations (e.g., GDPR, HIPAA) and organizational security policies.
Project Management
Manage and support technology-related projects, including scope, timeline, resource planning, and budget tracking.
Assist with planning and execution of new system implementations and upgrades.
Coordinate collaboration between business partners, IT resources, and external consultants to meet project milestones.
Collaboration with External Consultants
Coordinate with external vendors and consultants providing specialized expertise.
Ensure alignment on project objectives, timelines, and deliverables.
Facilitate knowledge transfer and integration of external solutions into internal systems.
Documentation
Develop and maintain comprehensive documentation for systems, configurations, processes, and workflows.
Document integrations, troubleshooting procedures, and system changes for future reference.
Training & Knowledge Transfer
Provide first-line support and basic training for CRM and marketing systems.
Create user guides, training materials, and documentation to support adoption and consistent system use.
Lead training sessions for new features, upgrades, and system enhancements.
Reporting & Data Analysis
Ensure accurate and consistent data flow across platforms.
Support integration of data across systems to enable comprehensive reporting and analysis.
What You’ll Bring Education
Bachelor’s degree in Information Technology, Business Administration, or a related field.
Experience
3+ years of experience as an IT Functional Analyst, Systems Analyst, Business Analyst, or similar role.
Hands-on experience with CRM platforms such as Microsoft Dynamics or Infor CRM is preferred.
Experience with marketing platforms such as Kentico or Sugar Market is a plus.
Familiarity with reporting, analytics, and data tools (e.g., Power BI, Tableau, GA4, Screaming Frog, SEMrush).
Experience with system administration, including user access control, system updates, and maintenance.
Proven ability working with external consultants or vendors to implement and support business technologies.
Skills & Competencies
Strong understanding of business processes and their interaction with IT systems.
Ability to translate business needs into technical and functional requirements.
Strong problem-solving and troubleshooting skills.
Proficiency in SQL, data integration tools, and reporting platforms.
Excellent written and verbal communication skills, including the ability to work with non-technical stakeholders.
Ability to create clear, user-friendly documentation and training materials.
Strong project management skills, including coordination across internal teams and external partners.
Ability to guide functional leaders on system roadmaps, upgrades, and opportunities to enhance functionality.
Technical Proficiency
Familiarity with cloud-based and SaaS platforms.
Understanding of web technologies, APIs, and system integrations.
Experience managing user roles, permissions, and system configurations.
Other Requirements
Strong organizational skills with the ability to manage multiple initiatives simultaneously.
Ability to work collaboratively in a cross-functional and partner-driven environment.
Serve as first-line support for CRM and marketing systems.
What We Offer
Competitive salary and benefits package
Opportunity to make a significant impact in a growing organization
Exposure to a dynamic, multi-location business environment
Career development and continuous learning opportunities
Hybrid work schedule
Medical, dental, and vision benefit plan
Paid time off and holidays
401(k) retirement savings plan
Life insurance and AD&D
Short-term and long-term disability coverage
Wellness Program
Employee Assistance Program (EAP)
Ready to Join Us? If you’re passionate about bridging people, processes, and technology, and want to be part of a company that values innovation and impact, this is your opportunity.
#LI-AK1 #LI-Hybrid
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Location: (Hybrid) Located in Akron, OH (or as negotiated)
Salary: Competitive, based on experience + excellent benefits
Where Technology Meets Creativity
We are looking for a skilled IT Functional Analyst – Marketing to be the bridge between our Marketing and IT teams. In this role, you’ll translate marketing needs into functional system requirements, helping deliver data-driven, scalable, and user-friendly marketing technology solutions.
What You’ll Do Requirements Gathering & Analysis
Collaborate with business stakeholders to understand, document, and analyze functional requirements.
Conduct interviews and workshops to gather detailed system and process requirements.
Translate business needs into functional and technical specifications.
Recommend and implement process improvements and new system functionality.
System Implementation, Integration & Configuration
Assist with the implementation, configuration, and enhancement of software systems.
Partner with IT teams to integrate systems with other business applications.
Ensure accurate and efficient data flow between systems and identify integration gaps or risks.
Change Management, System Updates & Compliance
Support business teams during system upgrades, patches, and new releases.
Ensure system changes align with business requirements and communicate impacts to stakeholders.
Ensure systems comply with data protection regulations (e.g., GDPR, HIPAA) and organizational security policies.
Project Management
Manage and support technology-related projects, including scope, timeline, resource planning, and budget tracking.
Assist with planning and execution of new system implementations and upgrades.
Coordinate collaboration between business partners, IT resources, and external consultants to meet project milestones.
Collaboration with External Consultants
Coordinate with external vendors and consultants providing specialized expertise.
Ensure alignment on project objectives, timelines, and deliverables.
Facilitate knowledge transfer and integration of external solutions into internal systems.
Documentation
Develop and maintain comprehensive documentation for systems, configurations, processes, and workflows.
Document integrations, troubleshooting procedures, and system changes for future reference.
Training & Knowledge Transfer
Provide first-line support and basic training for CRM and marketing systems.
Create user guides, training materials, and documentation to support adoption and consistent system use.
Lead training sessions for new features, upgrades, and system enhancements.
Reporting & Data Analysis
Ensure accurate and consistent data flow across platforms.
Support integration of data across systems to enable comprehensive reporting and analysis.
What You’ll Bring Education
Bachelor’s degree in Information Technology, Business Administration, or a related field.
Experience
3+ years of experience as an IT Functional Analyst, Systems Analyst, Business Analyst, or similar role.
Hands-on experience with CRM platforms such as Microsoft Dynamics or Infor CRM is preferred.
Experience with marketing platforms such as Kentico or Sugar Market is a plus.
Familiarity with reporting, analytics, and data tools (e.g., Power BI, Tableau, GA4, Screaming Frog, SEMrush).
Experience with system administration, including user access control, system updates, and maintenance.
Proven ability working with external consultants or vendors to implement and support business technologies.
Skills & Competencies
Strong understanding of business processes and their interaction with IT systems.
Ability to translate business needs into technical and functional requirements.
Strong problem-solving and troubleshooting skills.
Proficiency in SQL, data integration tools, and reporting platforms.
Excellent written and verbal communication skills, including the ability to work with non-technical stakeholders.
Ability to create clear, user-friendly documentation and training materials.
Strong project management skills, including coordination across internal teams and external partners.
Ability to guide functional leaders on system roadmaps, upgrades, and opportunities to enhance functionality.
Technical Proficiency
Familiarity with cloud-based and SaaS platforms.
Understanding of web technologies, APIs, and system integrations.
Experience managing user roles, permissions, and system configurations.
Other Requirements
Strong organizational skills with the ability to manage multiple initiatives simultaneously.
Ability to work collaboratively in a cross-functional and partner-driven environment.
Serve as first-line support for CRM and marketing systems.
What We Offer
Competitive salary and benefits package
Opportunity to make a significant impact in a growing organization
Exposure to a dynamic, multi-location business environment
Career development and continuous learning opportunities
Hybrid work schedule
Medical, dental, and vision benefit plan
Paid time off and holidays
401(k) retirement savings plan
Life insurance and AD&D
Short-term and long-term disability coverage
Wellness Program
Employee Assistance Program (EAP)
Ready to Join Us? If you’re passionate about bridging people, processes, and technology, and want to be part of a company that values innovation and impact, this is your opportunity.
#LI-AK1 #LI-Hybrid
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr